Taco Bell announced it will tap into the plant-based meat market.
The “crispy melt taco” took three years to create and will cost below $3. The company says it wanted to get the taste and consistency right so customers could not tell the difference between the plant-based and animal-based offerings.
Taco Bell says it is testing its new menu item in the market around Birmingham, Alabama.
Related:
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Plant-based ups and downs-- Taco Bell drops and McDonald’s expands
