DES MOINES, IOWA (RFD NEWS) — Efforts are underway to reposition pork for a new generation with the “Taste What Pork Can Do” campaign. The initiative is focused on meeting consumer needs rather than highlighting industry features, aiming to drive long-term demand.
Jose de Jesus, with the National Pork Board, joined us on Wednesday’s Market Day Report to discuss the campaign and its goals.
In his interview with RFD NEWS, de Jesus provided background on the consumer brand campaign, noting its focus on younger generations, including Gen Z and Gen Y. He explained how the supply chain is involved and detailed the campaign’s launch timeline as well as the feedback received to date.
De Jesus also highlighted the priorities for the campaign in 2026 and discussed efforts to sustain demand for pork well into the future.
LEARN MORE AND SEARCH PORK RECIPES: www.pork.org/taste-what-pork-can-do
Natalie Roy from AgriSafe Network talks about women’s role in agriculture and the increasing need to address their unique health and safety needs as they form a larger part of the workforce.
April 13, 2026 02:21 PM
·
In honor of Oral Cancer Awareness Month, Dr. Jeffrey Gold shares how disparities in dental care impact rural Americans and why early detection is important.
April 13, 2026 02:04 PM
·
Lewie Pugh, with the Owner-Operator Independent Drivers Association, discusses EPA DEF system changes and what they mean for the supply chain and fuel costs.
April 13, 2026 12:49 PM
·
Rising costs and prices are shifting acreage toward soybeans. Most fertilizer prices are up double digits from this time last year, with Urea seeing the largest gains.
April 13, 2026 11:57 AM
·
Brandy Carroll with the Arkansas Farm Bureau shares an update on planting conditions and what producers are facing this season.
April 10, 2026 02:40 PM
·
RealAg Radio host Shaun Haney explains shifting global trade dynamics and what they could mean for agriculture and energy markets.
April 10, 2026 02:27 PM
·
