From Big Pharma to Small Farms: How MAHA Could Redefine American Agriculture

Sen. Roger Marshall, a founding member and chairman of the Make America Healthy Again caucus, joined us with his thoughts on the commission’s latest report and the key ag-related issues.

WASHINGTON, (RFD-TV) — The Make America Healthy Again (MAHA) movement is reshaping food policy in ways that bring both risks and opportunities for U.S. agriculture, according to new analysis from AgAmerica Lending.

Originating during Robert F. Kennedy Jr.’s 2023 campaign and formalized with his confirmation as the U.S. Secretary of Health and Human Services (HSS), and the founding of the MAHA Commission in 2025, the movement emphasizes nutrition over pharmaceuticals in addressing chronic disease, with ripple effects reaching farms and agribusiness.

Many in agriculture applaud the latest report from the commission, saying the findings show officials were listening to ag industry concerns over the previous report.

Sen. Roger Marshall (R-KS), a founding member and chairman of the MAHA caucus, joined us on Thursday’s Market Day Report with his thoughts on the Commission’s latest report and standout issues related to the farming sector.

In his interview with RFD-TV’s own Suzanne Alexander, Sen. Marshall discussed his thoughts on health soil, the use of pesticides and their role in the MAHA movement, and insights on Congress’ push to fund the government before the upcoming deadline on Sept. 30. Lastly, Marshall shared tips and insights for farmers headed into harvest with concerns over heavy financial strain and market access.

Tony’s Farm-Level Takeaway: MAHA’s growing impact on food policy will likely challenge conventional practices but open doors for producers aligned with regenerative, organic, or local markets. Farmers should prepare for shifting consumer preferences, regulatory changes, and new federal incentives tied to nutrition and health outcomes.

For producers, MAHA’s influence has already surfaced in consumer demand for food free of seed oils, artificial dyes, and high-fructose corn syrup. Ag groups warn that changes could cut corn prices by as much as 34 cents per bushel if HFCS use declines, with broader risks tied to tighter input regulations on pesticides, fertilizers, or GMOs.

At the same time, opportunities are emerging through “Food is Medicine” initiatives, streamlined organic certification, and new local markets for specialty crops, dairy, and regenerative practices. Expanded subsidies in the “One, Big, Beautiful Bill” may help offset transition costs.

Related Stories
Steven McBee Jr. of McBee Farm & Cattle Company joins us to discuss the family farm crisis, producer mental health, cattle industry challenges, farmland preservation, and the role of agriculture in popular media.
Suzanne Fanning with Dairy Farmers of Wisconsin joined us to discuss the “Born to Dairy” campaign, dairy promotion efforts in Wisconsin, and the economic role of the state’s dairy industry during National Dairy Month.
The Pennsylvania Dairymen’s Association joins us to share their “Milkshakes on the Moo-ve” campaign and statewide dairy outreach during National Dairy Month.
Officials say the FDA-approved generic drug kills most screwworm larvae within hours of administration. The medication is available in two dosage strengths and is administered based on an animal’s weight.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

As cattle producers continue to navigate labor constraints and rising production demands, innovation in handling systems will remain a key driver of the industry’s long-term efficiency and safety goals.
Oklahoma State University extension specialist Todd Hubbs joins us for an update on wheat harvest conditions in his state and the key factors shaping marketing decisions.
StoneX Director of Fertilizer, Josh Linville, joins us to discuss fertilizer market trends and risk management strategies to navigate an uncertain farm economy and fluctuating agricultural input costs.
Secretary Brooke Rollins announced the distribution of a comprehensive memorandum on Friday in Fort Worth, at RFD-TV’s Rural Town Hall presented by the Western Caucus Foundation.
Panama matters to agriculture as both a freight corridor and a potential future market for U.S. ethanol.
Producers using farm entities should review ownership, labor contributions, and FSA paperwork before September 15.