DES MOINES, IOWA (RFD NEWS) — Efforts are underway to reposition pork for a new generation with the “Taste What Pork Can Do” campaign. The initiative is focused on meeting consumer needs rather than highlighting industry features, aiming to drive long-term demand.
Jose de Jesus, with the National Pork Board, joined us on Wednesday’s Market Day Report to discuss the campaign and its goals.
In his interview with RFD NEWS, de Jesus provided background on the consumer brand campaign, noting its focus on younger generations, including Gen Z and Gen Y. He explained how the supply chain is involved and detailed the campaign’s launch timeline as well as the feedback received to date.
De Jesus also highlighted the priorities for the campaign in 2026 and discussed efforts to sustain demand for pork well into the future.
LEARN MORE AND SEARCH PORK RECIPES: www.pork.org/taste-what-pork-can-do
Learn the conditions farmers must meet to qualify for this new three-year tax deferral on farmland sales, how much it could save, and other details to consider.
November 13, 2025 01:57 PM
·
Bass Pro Anglers Jacob Wall and Bobby Lane will fish together in the Summit Cup after facing elimination in the Challenge Cup Knockout Round.
November 13, 2025 01:52 PM
·
RFD-TV farm legal expert Roger McEowen digs into the details on how to make your rural property dreams a reality — and avoid a living nightmare.
November 13, 2025 01:24 PM
·
Jeramy Stephens with National Land Realty shares tips for fall and winter to guide landowners and farmers.
November 12, 2025 03:40 PM
·
RealAg Radio host Shaun Haney shares insights from a recent study, discusses EV market access in Canada, and highlights other market opportunities top of mind for Canadian producers.
November 12, 2025 03:19 PM
·
USMEF President and CEO Dan Halstrom shares how recent trade talks are influencing U.S. red meat global sales and the importance of key trade agreements like the USMCA.
November 12, 2025 03:07 PM
·
