Almonds make an excellent snack, but a new study shows athletes stand a lot to gain from the popular not, especially when it comes to exercise recovery.
Clarice Turner, President and CEO of the Almond Board of California says the proof is in the pudding.
“So having something that helps you, sort of transition from the soreness piece of it and fatigue also is really, really important and we have proof that actually almonds really do help. So that’s a new consumer segment to some degree. You may have heard about the Kroger test that we did in California, Colorado, and I think Michigan, that’s a lot of supermarkets, and we put the Coach Deion Sanders, which attracts attention, right? And here he is with almonds, and he’s saying these help you recover. So he has a level of credibility that helps us bring that message to new consumers.”
USDA shows nearly 70 percent of U.S. almonds are sent to export. Turner says she is focused on the future and getting almonds to even more overseas consumers.
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