The NFL and dairy farmers team up to promote activity and nutrition in youth

A national nonprofit founded by American dairy farmers and the NFL used the buzz surrounding the NFL Draft to shine a spotlight on child hunger.

GENYOUth helps schools with tools and resources to provide students with greater access to nutrition and physical activity. They hosted the “Taste of the Draft,” drawing approximately 900 people to enjoy a night of dining and networking in downtown Green Bay.

The group’s CEO says this is a unique partnership between a giant like the NFL and dairy farmers.

“It is, and the NFL and Dairy are both committed to youth wellness. Dairy farmers wake up every day - all farmers, really - to produce and nourish families across the country, including youth. And the NFL, very much a proponent of physical activity, and they know that for physically active children, they need the fuel to be their best,” said Ann Marie Kroutheim.

The proceeds from the “Taste of the Draft” will go straight to providing nutrition for kids in school.

“What we’re all doing here at the Taste of the Draft is all net proceeds will stay in the state of Wisconsin. We’re committed to supporting 90 schools. It’s the 90th NFL Draft. 50,000 students will be reached through the 90 schools that are receiving the grants through this effort and increase access to over 13 million school meals, which include fruits, vegetables, dairy, as well as whole grains and lean protein.”

GENYOUth has impacted more than 30 million students since its founding, with a focus on improving school nutrition and increasing physical activity opportunities for youth.

Related Stories
Congress has just over a month of working days left for the year. Plan for uneven USDA service until funding is restored, and closely monitor Farm Bill talks, as avoiding Permanent Law before January 1 is the single biggest risk to markets and milk prices.
Alan Bjerga, with the National Milk Producers Federation, joined us on Tuesday from Wisconsin with his Dairy Industry Outlook.
The USDA’s August Cold Storage report shows shifting stock levels across major dairy, meat, and poultry products.
A booming butterfat market is good for some dairy products but threatens efficiency and margins for cheesemakers unless protein levels catch up
UC Davis Professor and Extension Specialist Dr. Frank Mitloehner joined us on Friday’s Market Day Report to preview the festivities and share why this event has become such a special tradition for the ag community.
Beal joined us on Friday’s Market Day Report to discuss her election to NASDA’s presidency, challenges facing American agriculture, and her background as a Mainer and dairy farmer.
Rising cow numbers and higher yields are boosting milk supplies, which may keep pressure on prices and farm margins into the fall.
Herd rebuilding looks slow, keeping cattle prices supported; beef-on-dairy crosses help fill feedlots, while imports temper—but don’t erase—tightness.
Dairy farmers are expected to face strong output and export gains, but lower prices and tighter margins will persist into next year.

LATEST STORIES BY THIS AUTHOR:

While row crops are expected to see softer impacts, analysts say severe weather of this magnitude will not be as kind to cattle producers.
Cape Cod FarmHER Chloe Starr dives into the world of shellfish farming at one of the few oyster & clam hatcheries in the U.S.
University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.
FWSSR Communications Director Matt Brockman discusses the event’s competitions, safety preparations, and family-friendly activities during the opening weekend.
From Junior Heifer Shows to Mustang Magic competitions, the 23-day event brings together 4-H and FFA participants, livestock enthusiasts, and families to celebrate North Texas’ rich Western heritage.
CLAAS Senior Vice President for the Americas Region Eric Raby joined us to preview the new docuseries “CLAAS: Made for More,” premiering tonight at 9 PM ET only on RFD-TV.
Dairy farmer and Discover Ag co-host Tara Vander Dussen joined us to discuss the Whole Milk for Healthy Kids Act, her experience at the signing, and what’s next for her family and farm.
Rural Lifestyle & Entertainment Shows
“Today’s Wild West” is a documentary-style, half-hour TV seres on all-things-Western: horseback adventures, cattle drives, dude ranches, Western art, artisans, music, movies, historic sites, Native American culture and more.
How do you define Texas? It starts with wide open spaces. It’s a beautiful, enchanted land full of amazing people and places. Then there are the cities and towns—big and small—each with its own culture and way of life. When you add these things together, you have an incredible mix of personalities that make Texas what it is today.
Experts from the University of Nebraska Medical Center discuss health and how it impacts farmers, ranchers, and rural Americans on this special LIVE call-in show.
Follow Aumann Auctions coast to coast on a road trip adventure! Each episode of “Old Iron Adventures” highlights the challenges of hosting an auction. Plus, get behind-the-scenes looks, history lessons & meet a cast of very interesting characters along the way!
Richard “Red” Skelton, reigned as the virtual King of TV Variety Show Comedy throughout the 1950s and 1960s. Airing for a total of of 20 seasons, from 1951 through 1971, Red’s hilarious facial contortions and colorful cast of boneheaded personas – including indept Sheriff Deadeye, inebriated boxer Cauliflower McPugg, hillbilly Clem Kadiddlehopper, and hobo Freddie the Freeloader – kept a whole generation of Americans in stitches during the earliest decades of television. Memorable guest stars included John Wayne, Phyllis Diller, Mickey Rooney, Audrey Meadows, Michael Landon, and many more.