NASHVILLE, TENN. (RFD-TV) — The U.S. Cattlemen’s Association says the latest Congressional move to restore mandatory country-of-origin labeling (MCOOL) for beef could strengthen trust at the meat case and value on the ranch. Clear origin labels — when paired with enforcement — give independent producers a way to differentiate U.S.-raised cattle and give consumers straightforward information, a priority as price sensitivity and provenance concerns remain high.
Rep. Harriet Hageman (R-WY) has reintroduced the Country-of-Origin Labeling Enforcement Act (H.R. 5818), and Rep. Ryan Zinke (R-MT) has signed on in support. USCA leaders note the bill aligns with nearly two decades of the group’s advocacy for transparent, accurate labels. The organization frames MCOOL as a producer-and-consumer win — restoring visibility to U.S. beef while reinforcing confidence in retail labeling.
If Congress advances an enforceable framework, packers and retailers would need consistent segregation and verification, while producers could gain clearer market signals for cattle born, raised, and harvested domestically. USCA says it will continue working with lawmakers and industry groups to advance the effort on behalf of independent cattle producers and rural communities.
Farm-Level Takeaway: Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.
Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.
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