INDIANAPOLIS, Ind. (RFD-TV) — The American meat industry is working to build on Central America’s strong demand for U.S. red meat, a key topic at the U.S. Meat Export Federation’s (USMEF) annual conference taking place this week in Indianapolis.
Lucia Ruano, USMEF’s Central America representative, joined RFD-TV’s Market Day Report to share insights from the event and discuss what’s driving demand for U.S. beef and pork in the region.
Ruano highlighted the factors driving rising consumer demand, as well as how USMEF is engaging with buyers and consumers to strengthen awareness and loyalty for U.S. red meat products. She also discussed this summer’s Latin American Product Showcase in Guatemala, which brought together buyers from across the region. Ruano said the event demonstrated strong interest and readiness among buyers to expand purchases of U.S. beef and pork.
Alan Bjerga with the National Milk Producers Federation discusses how stewardship is driving efficiency, profitability, and competitiveness in the dairy industry.
April 14, 2026 12:51 PM
·
Event brings livestock competition into downtown setting
April 13, 2026 04:24 PM
·
Natalie Roy from AgriSafe Network talks about women’s role in agriculture and the increasing need to address their unique health and safety needs as they form a larger part of the workforce.
April 13, 2026 02:21 PM
·
In honor of Oral Cancer Awareness Month, Dr. Jeffrey Gold shares how disparities in dental care impact rural Americans and why early detection is important.
April 13, 2026 02:04 PM
·
While the Farm Bill is top of mind right now, it is far from the only issue getting attention in Washington.
April 13, 2026 01:49 PM
·
Lewie Pugh, with the Owner-Operator Independent Drivers Association, discusses EPA DEF system changes and what they mean for the supply chain and fuel costs.
April 13, 2026 12:49 PM
·
