Uncertainty surrounds consumer turkey trends as Thanksgiving approaches

Turkey supplies are down, and prices up due to holiday uncertainty. COVID-19 is having a major impact as the industry tries to predict what consumers will do for Thanksgiving.

Dr. David Anderson with Texas A&M Agrilife Extension speaks with RFD-TV’s Janet Adkison on what trends he is seeing, how COVID is playing a role, and how it compares to other years.

“We’ve got higher turkey prices; we’re also seeing less production this year, then last year. So, a little tighter production, little higher prices, yet when we talk turkeys we also talk about the strategy of our grocery store... you see specials where if you buy another set of items, you get a discount on your turkey, or turkey and ham specials going on... All of this retail strategy to move turkeys... is pretty interesting,” Anderson states.


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