USDA: Ice cream makers to phase out artificial colors by 2028

Agriculture Secretary Brooke Rollins and Health and Human Services Secretary Robert F. Kennedy, alongside the International Dairy Foods Association, announced that major U.S. ice cream makers will phase out artificial colors by the end of 2027.

This includes dyes, like Red 40 and Yellow 5. The voluntary pledge aligns with growing national efforts to remove synthetic additives, especially in school foods.

Officials from USDA and FDA gathered in Washington today to support the move with complimentary ice cream.

.@SecRollins: I just want to commend the leadership at the International Dairy Foods Association for taking on this voluntary, proactive effort to eliminate the use of artificial colors in ice cream products by the end of 2027.

MAHA! 🔥 pic.twitter.com/vQxO0zjjKm
— Rapid Response 47 (@RapidResponse47) July 14, 2025

Related Stories

Rural Lifestyle

Dairy Month Spotlight: Wisconsin Family Keeps Holstein Legacy Flowing Across Generations

Hildebrandt Family Farms combines multi-generational farming with a hands-on approach to herd management.

June 16, 2026 02:58 PM

Neal Burnette-Irwin

Business

Dairy Month Spotlight: ‘Born to Dairy’ Campaign Puts Farmer Faces on Billboards and Buses Across Wisconsin

Suzanne Fanning with Dairy Farmers of Wisconsin joined us to discuss the “Born to Dairy” campaign, dairy promotion efforts in Wisconsin, and the economic role of the state’s dairy industry during National Dairy Month.

June 12, 2026 03:50 PM

Marion Kirkpatrick

Business

Milkshakes on the Moo-ve: Pennsylvania Dairy Initiative Hits the Road for Dairy Month

The Pennsylvania Dairymen’s Association joins us to share their “Milkshakes on the Moo-ve” campaign and statewide dairy outreach during National Dairy Month.

June 12, 2026 02:33 PM

Marion Kirkpatrick

Rural Lifestyle

Dairy Month Spotlight: Oregon Family Blends Tradition and Technology

Fir Ridge Holstein Farm continues to embrace new technology while raising registered Holsteins.

June 11, 2026 03:08 PM

Neal Burnette-Irwin

Dairy

RFD NEWS STAFF

LATEST STORIES BY THIS AUTHOR:

Rural Health

Study: GLP-1 Use Starting to Reshape U.S. Food Spending

Rising adoption of GLP-1 drugs may gradually reshape food demand, with potential downstream effects on protein markets and consumer purchasing patterns.

January 12, 2026 02:38 PM

Tony St. James

Trade

China Soybean Purchases Remain in Focus as ‘Magical’ 12 Million Tons Near Reality

Traders are keeping a close eye on China’s soybean purchases as markets track export sales, shipments, and progress toward the ‘magical’ 12 million ton target promised last year.

January 12, 2026 11:57 AM

RFD NEWS STAFF

Agriculture

Farm Bureau Warns of the Toughest Economy in a Generation

Leadership development and bipartisan engagement remain central to advancing agriculture’s priorities in 2026.

January 12, 2026 11:40 AM

Tony St. James

Agriculture

AFBF Economist: Farmer Bridge Assistance Payments Fall Short for Sugar, Alfalfa, and Specialty Crops

AFBF Economist Faith Parum provides analysis and perspective on the Farmer Bridge Assistance Program—what commodity growers should know and potential remedies for producers facing crop losses where that aid falls short.

January 08, 2026 02:45 PM

RFD NEWS STAFF

World News

U.S. Action in Venezuela Could Boost Ag Exports

In a post to social media, Trump said Venezuela will buy American agriculture products and will use the money from oil sales to make it happen.

January 08, 2026 11:51 AM

RFD NEWS STAFF

Rural Health

New Dietary Guidelines Revealed: Kennedy Urges Americans to ‘Eat Real Food’

Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.

January 08, 2026 11:42 AM

Tony St. James