“We Have to Start Somewhere": Industry leaders respond to Ag Sec. Rollins’ HPAI strategy

The ag industry is responding to USDA Secretary Brooke Rollins’ billion dollar strategy to combat High-Path Avian Flu.

Her five-point strategy includes expanding the Wildlife Biosecurity Assessment, a pilot program put in place two years ago. USDA will also offer $400 million in financial relief to farmers. The plan also calls for vaccine exploration, as well as temporary egg imports to reduce prices. Rollins also says the Department is looking to remove burdensome regulations, like state laws that put restrictions on animal housing.

High-Path Avian Flu was a big topic during a Senate Ag Committee hearing this week. Witnesses from across the ag sector included the egg and turkey industries, and they told lawmakers they were excited to hear USDA’s new plans, and they just hope it does not take too long to see results.

“What we have is what we have, and we have to start somewhere. I applaud the Administration for making that step today, I just hope it doesn’t take too long, you know, and I hope that we move roadblocks out of the way, and that we go after it with vengeance because there’s a lot on the line,” said Tony Wesner with United Egg Producers.

A big part of Rollins’ new plan includes enhanced biosecurity training and inspections, but the National Turkey Federation says the industry is beyond that, and they need vaccines now.

“We’re beyond biosecurity. We’ve done as much as we can. Some of our most strict bio-secure facilities are still contracting AMPV and HPAI, so we need to look at new tools for our toolbox, and the primary tool we have to look at is vaccination,” said John Zimmerman.

Other stakeholders told lawmakers that they will begin looking at manufacturers for a vaccine, but say poultry is unique because it would be nearly impossible to use traditional vaccines on millions of birds.

Several groups have come in support of the new plans, including House Ag Committee Chair GT Thompson. He calls it a clear and effective strategy that will bring relief to consumers and better tools for the industry. Iowa Ag Secretary Mike Naig also supports the move, saying farmers in his state have been hit hard by the virus. He says he is looking forward to working with USDA on strengthening their response strategy.

Related Stories
Georgia has regained its HPAI-free status after a swift response to October’s detection. Commissioner Tyler Harper urges producers to stay vigilant and maintain biosecurity.
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Highly Pathogenic Avian Flu (HPAI) cases are rising. In the last week, seven commercial turkey, duck, and egg layer flocks were culled across five Midwest states and California.
While there has been an increase in outbreaks of Highly Pathogenic Avian Influenza (HPAI) this migration season, the CDC says the public health risk is low.
Approximately 42,000 birds were affected in the outbreak, officials said.
AFBF Economist Bearnt Nelson joins us with insights into current turkey flock sizes, HPAI concerns, and production impacts on holiday demand.

LATEST STORIES BY THIS AUTHOR:

The U.S. Forest Service takes us on the same journey from a tree farm in Nevada across America to experience the magic of Christmas in the U.S. Capitol.
Rep. Randy Feenstra, R-IA, details how the “One, Big, Beautiful Bill” Act (OBBBA) supports farmers, biofuels, and rural communities with tax breaks, crop insurance relief, and ag infrastructure.
Jake Charleston of Specialty Risk Insurance shares risk-reduction strategies to help cattle producers prepare for a successful year ahead.
Oregon FFA CEO Kjer Kizer discusses the proposed budget reductions, potential consequences, and the importance of protecting learning opportunities for students interested in agriculture.
RealAg Radio host Shaun Haney explains why the 2026 USMCA review could directly affect dairy access, produce competition, and export reliability for U.S. farmers and ranchers.
Smaller U.S. production and steady global demand could provide better pricing opportunities in 2026.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.