AFBF: New Southeast Asia Trade Deals Expand U.S. Ag Markets Beyond China

Farm Bureau Economist Faith Parum discusses key outcomes from the U.S.-China trade agreement and the benefits of expanding trade across Southeast Asia.

WASHINGTON, D.C. (RFD-TV) — The agriculture sector remains cautiously optimistic following trade talks with China. While full details of the deal are still pending, new agreements with Southeast Asian countries are providing additional opportunities for U.S. farmers.

American Farm Bureau Federation (AFBF) economist Faith Parum joined us on Thursday’s Market Day Report to discuss key outcomes for U.S. agriculture from the China trade talks.

In her interview with RFD-TV News, Parum explained the potential benefits of expanding sales in Southeast Asian markets, recent deals and frameworks in the region, and challenges producers face when other countries maintain barriers to U.S. goods. In the last few weeks, news broke of new trade agreements between the U.S. and Malaysia, Cambodia, Thailand, and Vietnam.

“Southeast Asia is going to be one of our fastest-growing ag markets,” Parum explained. “Right now, they already spend over $12 billion on US ag goods, so continuing trade negotiations and expanding deals with them would be really great. This week we’ve heard of four: Malaysia, Cambodia, Thailand, and Vietnam. So those will continue to help provide stability in the region and keep prices steady here at home.”

Not only do these new markets provide overall stability for U.S. agriculture, but they also significantly expand market access for key industries.

“Like I mentioned, those four countries, we’ve seen reductions of tariff barriers and commitment to purchase more ag products. Malaysia has opened the door to purchase more U.S. dairy, poultry, rice, pork, and ethanol, and they’ve cut some non-tariff trade barriers on meat. So that’s a really great sign. Cambodia has eliminated some tariffs on farm products, which will open up the market for our goods. And then Thailand and Vietnam have both signed agreements to remove tariff barriers and increase their purchasing.”

Parum says that reductions in both tariff- and non-tariff-related barriers with smaller trade partners across Asia really benefit the bottom line for U.S. farmers and ranchers. The first is to expand access to new buyers and improve their ability to efficiently ship fresh products to international customers quickly, without sacrificing quality or costs.

“Non-tariff barriers really hit farmers directly. They can cause delays in shipping. When you’re talking about fresh produce or goods that can’t stay for very long when they’re held up in ports or held up on ships, that can really greatly reduce the value of those goods. That really directly impacts farmers. On top of that, we’ve seen just reduced market access due to non-scientific barriers — different meat standards, different labeling standards, that aren’t based on the science — and so, anytime we can reduce those non-tariff barriers, it really does help our U.S. farmers and ranchers.”

Related Stories
University of Nebraska President Dr. Jeffrey Gold discusses lingering winter illnesses, shares strategies to boost immunity, and advises rural communities on when to seek medical care on Rural Health Matters.
Nick Westgerdes of the American Society of Farm Managers & Rural Appraisers breaks down farmland values, rental rates, and sales trends in Illinois, while previewing the upcoming land values conference for 2026.
As National FFA Week continues, Ag Teacher Appreciation Day serves as a reminder of the lasting impact ag educators have on students, communities, and the future of American agriculture.
Michael Kelsey of the Oklahoma Cattlemen’s Association joined us with the latest on the Oklahoma wildfires, recovery efforts for ranchers, and the role agriculture leaders are playing in supporting rural communities.
USDA’s 2026 Food Price Outlook projects food prices rising 3.1%, with higher beef costs and falling egg prices shaping consumer trends.
Reliable canal infrastructure supports long-term access to global agricultural markets.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Farm Bureau Economist Faith Parum discusses the latest Farm Bill proposal and the path ahead for Congress and U.S. agriculture.
The Ranger Road Fire spreads from the Oklahoma Panhandle into Kansas as high winds and red flag conditions persist
Small Business Administration Deputy Administrator Bill Briggs joined us with an update on how the SBA is working to support rural communities and small businesses across the country.
President Donald Trump signed an executive order this week to accelerate domestic production of phosphorus and glyphosate, signaling that farm input availability is now treated as a national security risk.
Fred Nichols, Chief Sales and Marketing Officer for Huma, joined us with a sneak peek at Commodity Classic next week in San Antonio, Texas.
University of Nebraska President Dr. Jeffrey Gold discusses the ongoing measles outbreak in the United States and the importance of vaccination awareness on this week’s Rural Health Matters.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.