AFBF: New Southeast Asia Trade Deals Expand U.S. Ag Markets Beyond China

Farm Bureau Economist Faith Parum discusses key outcomes from the U.S.-China trade agreement and the benefits of expanding trade across Southeast Asia.

WASHINGTON, D.C. (RFD-TV) — The agriculture sector remains cautiously optimistic following trade talks with China. While full details of the deal are still pending, new agreements with Southeast Asian countries are providing additional opportunities for U.S. farmers.

American Farm Bureau Federation (AFBF) economist Faith Parum joined us on Thursday’s Market Day Report to discuss key outcomes for U.S. agriculture from the China trade talks.

In her interview with RFD-TV News, Parum explained the potential benefits of expanding sales in Southeast Asian markets, recent deals and frameworks in the region, and challenges producers face when other countries maintain barriers to U.S. goods. In the last few weeks, news broke of new trade agreements between the U.S. and Malaysia, Cambodia, Thailand, and Vietnam.

“Southeast Asia is going to be one of our fastest-growing ag markets,” Parum explained. “Right now, they already spend over $12 billion on US ag goods, so continuing trade negotiations and expanding deals with them would be really great. This week we’ve heard of four: Malaysia, Cambodia, Thailand, and Vietnam. So those will continue to help provide stability in the region and keep prices steady here at home.”

Not only do these new markets provide overall stability for U.S. agriculture, but they also significantly expand market access for key industries.

“Like I mentioned, those four countries, we’ve seen reductions of tariff barriers and commitment to purchase more ag products. Malaysia has opened the door to purchase more U.S. dairy, poultry, rice, pork, and ethanol, and they’ve cut some non-tariff trade barriers on meat. So that’s a really great sign. Cambodia has eliminated some tariffs on farm products, which will open up the market for our goods. And then Thailand and Vietnam have both signed agreements to remove tariff barriers and increase their purchasing.”

Parum says that reductions in both tariff- and non-tariff-related barriers with smaller trade partners across Asia really benefit the bottom line for U.S. farmers and ranchers. The first is to expand access to new buyers and improve their ability to efficiently ship fresh products to international customers quickly, without sacrificing quality or costs.

“Non-tariff barriers really hit farmers directly. They can cause delays in shipping. When you’re talking about fresh produce or goods that can’t stay for very long when they’re held up in ports or held up on ships, that can really greatly reduce the value of those goods. That really directly impacts farmers. On top of that, we’ve seen just reduced market access due to non-scientific barriers — different meat standards, different labeling standards, that aren’t based on the science — and so, anytime we can reduce those non-tariff barriers, it really does help our U.S. farmers and ranchers.”

Related Stories
Export funding aims to strengthen global demand for U.S. commodities.
Dairy markets are improving, but large supplies still cap the upside.
Strong ethanol exports support long-term growth in corn demand.
Roger McEowen of the Washburn School of Law discusses the lack of legal expertise in rural areas and a new program in Kansas aimed at addressing the issue.
Transporting pollinator colonies—primarily honey bee hives—is a major logistical operation in U.S. agriculture. Costs can vary widely depending on distance, fuel prices, labor, and timing.
Jake Charleston from Specialty Risk Insurance Agency recapped an Oklahoma auctioneer contest and recent industry events, showing how stakeholder feedback helps insurers gauge market conditions and risk management needs.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

As data centers expand across Texas, experts and officials weigh economic benefits against concerns over farmland loss, water use, and impacts on agricultural land and rural communities.
Steven Snow with the U.S. Small Business Administration joined us to discuss tax relief for rural Americans and the long-term benefits of new provisions impacting farmers and small businesses.
As budget hearings continue on Capitol Hill, policymakers focus on long-term solutions to stabilize the fertilizer market to support U.S. farmers.
Rising global supplies may cap soybean price strength, while sorghum prices hinge heavily on China’s export demand.
AFBF Economist Dr. Faith Parum break down new survey findings on fertilizer affordability and producer sentiment heading into the 2026 growing season.
Agriculture Shows
Created by former Louisiana Farm Bureau PR Director and former host Regnal Wallace, “This Week in Louisiana Agriculture,” is one of the state’s longest-running TV programs.
From the rapid technological advances in the business of farming to the policy that helps shape the industry, growers get unparalleled perspective from these guys. Max Armstrong, Mike Pearson and Greg Soulje: the names producers have long known and trusted for agriculture news, weather, and commentary.
Watch Rural Evening News on RFD Network to catch up on that day’s news surrounding agriculture and markets from across the world.
Every day on RFD Network, “Market Day Report” delivers LIVE coverage of agribusiness news, weather, and commodity market information from across the world. Our commodity markets coverage is updated every half hour to bringyou the latest agriculture news.