Ag Secretary Brooke Rollins Outlines Five-Point Plan to Boost the U.S. Farm Economy

Secretary Rollins’ plan targets high costs, labor challenges, and export growth, delivering relief at home while building markets abroad.

KANSAS CITY, Mo. (RFD-TV) — Agriculture Secretary Brooke Rollins used her remarks at the Agriculture Outlook Forum in Kansas City to unveil a five-point plan from the U.S. Department of Agriculture (USDA) aimed at easing cost pressures and expanding opportunities for American farmers.

Sec. Rollins noted that input costs remain stubbornly high compared with 2020, with fertilizer up 37 percent, fuel up 32 percent, and interest expenses up 73 percent. Labor costs have climbed 47 percent, driven largely by the H-2A program’s wage structure.

The plan includes tighter scrutiny of supply chains under a new agreement with the Department of Justice, reforms to the H-2A wage-setting process, and expanded support through the Emergency Commodity Assistance Program (ECAP), which has already delivered $8 billion in aid. Rollins also announced the release of the program’s remaining $2 billion in payments, as well as additional international food assistance purchases totaling $480 million.

Trade promotion funding will be accelerated, with $285 million launching the America First Trade Promotion Program on October 2. Rollins emphasized that new market expansion and disaster assistance remain central to stabilizing the farm economy.

“President Trump has made it clear: America’s farmers and ranchers will never be left behind. The success of our farmers is a national security priority, and at USDA, we are looking at every option to ensure the future viability of American agriculture. The last Administration’s policies drove up inflation and ignored the needs of farmers and ranchers while not opening new markets abroad. The cost of doing business for farmers and ranchers increased drastically, and commodity prices slumped. The Trump Administration is holding these companies accountable and will investigate why input prices have not come back down,” Secretary Rollins said in a USDA Press Release. “Relief is already reaching farms and ranches, but more help is still needed. ECAP payments, combined with our international food assistance purchases, help producers navigate market volatility, pay down debt for the 2024 crop year, and move American-grown commodities to people in need in countries around the world. American farmers produce the most nutritious, safe, and high-value food in the world, and USDA is proud to stand with them at home and abroad.”
U.S. Secretary of Agriculture Brooke L. Rollins, USDA Press Release

Rollins said the USDA has ended its decades-old Farm Labor Survey and is working with the Departments of Labor and Homeland Security to make the H-2A program more affordable.

To address persistently high input prices, the USDA has signed a new agreement with the Justice Department aimed at strengthening antitrust enforcement and scrutinizing competition in seed, fertilizer, fuel, equipment, and other supply chains. Rollins said President Trump considers farm viability “a national security priority” and pledged to hold companies accountable for price hikes that have not eased with lower commodity markets.

She also touted expedited Emergency Commodity Assistance Program (ECAP) payments—more than $8 billion already distributed to 560,000 producers—with the final $2 billion set to be distributed this week.

Rollins announced $480 million in new purchases of U.S. commodities for international food aid, benefiting programs such as McGovern-Dole and Food for Progress, and an early launch of the America First Trade Promotion Program, backed by $285 million to expand overseas markets. Additional disaster aid has provided ranchers and farmers with more than $5.5 billion in USDA relief programs this year. “Relief is already reaching farms and ranches, but more help is still needed,” Rollins said, emphasizing that American agriculture remains the world’s leader in safe, high-value food production.

Tony’s Farm-Level Takeaway: Rollins’ plan targets high costs, labor challenges, and export growth, delivering relief at home while building markets abroad.

Missouri Farm Bureau President Garrett Hawkins joined us on Friday’s Market Day Report to share his reaction to key announcements from U.S. Secretary of Agriculture Brooke Rollins.

In his interview with RFD-TV News, Hawkins reflected on the Rollins’ remarks and whether the latest measures could help producers in Missouri as they navigate a challenging economic environment. He also responded to President Trump’s statement that farmers will receive direct aid from tariff revenues, offering his perspective on what a potential aid program should look like to be most effective.

Hawkins discussed the USDA’s efforts to revitalize the U.S. beef herd and shared what Missouri producers hope to see from those plans. He also addressed the newly announced memorandum of understanding between USDA and the Department of Justice to examine fertilizer and seed costs—two major expenses weighing on farmers.

Before wrapping up, Hawkins provided an update on Missouri’s harvest progress and current field conditions.

Related Stories
As the government shutdown pushes the farm economy closer to the brink, Sens. Grassley and Ernst of Iowa are raising their voices for agriculture.
Jed Bower, the incoming president of the National Corn Growers Association, joined us for his sector’s perspective on the ongoing government shutdown.
Treasury Secretary Scott Bessent last week said an announcement would be made on Tuesday. However, that self-imposed deadline has now passed.
Plan for a cooler global trade market in 2026 with tighter margins on exports, potential rate shifts, and premiums for reliable deliveries into Asian and African growth markets.
George Baird, with the American Society of Farm Managers and Rural Appraisers (ASFMRA), joins us with updates on how this year’s rice harvest is shaping up.
Dr. Todd Davis, Chief Economist with the Indiana Farm Bureau, shares a snapshot of his state’s harvest conditions and insights from producers.
Market analyst Kevin Huddleston said news of trade deals could rebound cotton prices in late fall, and producers need to be ready to strike deals.
Lewis Williamson, from HTS Commodities, joined us to share insights on the farm economy from producers in the field.

LATEST STORIES BY THIS AUTHOR:

More than 1,100 residents and farmers have signed a letter urging Ag Secretary Brooke Rollins to step in, saying the proposal threatens irrigation supplies and long-term farm viability in the region.
Higher yields are cushioning lower acreage, but reduced production could support firmer potato prices into 2026.
Producers across the country balanced winter weather disruptions, shifting export demand, and tightening margins as year-end decisions come into focus.
Reviewing risk management now can help dairy and livestock producers enter 2026 with clearer margins and fewer surprises.
Canada’s new voluntary Grocery Sector Code of Conduct will take effect on Jan. 1, a goodwill effort to promote fairness and transparency between retailers and support farms that sell directly to stores.
With record grain harvests and rising global ethanol demand, leaders across the ag and energy sectors are pushing for year-round E15 sales to mitigate the strain on grain trade.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.