ARLINGTON, Va. (RFD-TV) — The National Milk Producers Federation (NMPF) is stirring up conversation with a new online quiz titled “Are You Dumber Than a European?” — a playful yet pointed look at how plant-based beverages are labeled in the United States compared to the European Union.
Alan Bjerga, Senior Vice President of Communications with NMPF, joined us on Market Day Report to discuss the idea behind the campaign and why accurate labeling matters to both consumers and dairy producers.
In his interview with RFD-TV News, Bjerga explained how the quiz was designed to highlight the confusing marketing practices surrounding plant-based products that use dairy terms like milk or yogurt. He emphasized that, unlike in the EU—where stricter labeling rules prevent non-dairy products from using traditional dairy names—U.S. regulations have allowed a gray area that can mislead consumers about nutrition and content.
Bjerga also shared the larger takeaway from this initiative: helping consumers better understand what they’re really buying and ensuring fair standards for America’s dairy farmers.
