Booming Beef! The industry is confident in continued prosperity with the next generation

With domestic prices hitting record highs and global demand on the rise, the cattle industry is experiencing its strongest markets in decades.

The Farm Monitor takes us on a journey to explore how the next generation is leveraging this momentum to drive the industry forward.

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Key signs of the U.S. beef herd’s recovery are improved pasture conditions, lower feed costs, and increased regulatory alignment and support for producers to implement targeted grazing practices.
Dr. Mark Svoboda with the National Drought Mitigation Center discusses a new global drought report and resources to help operations increase drought resilience.

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