MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
Key signs of the U.S. beef herd’s recovery are improved pasture conditions, lower feed costs, and increased regulatory alignment and support for producers to implement targeted grazing practices.
October 07, 2025 12:35 PM
·
Dr. Mark Svoboda with the National Drought Mitigation Center discusses a new global drought report and resources to help operations increase drought resilience.
October 07, 2025 11:58 AM
·
Despite tariffs having a less significant impact on exports, corn producers struggle with tariff-related increases on inputs, which complicates their bottom line.
October 06, 2025 01:13 PM
·
October 06, 2025 12:11 PM
Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.
October 06, 2025 11:51 AM
·
“A government shutdown impacts all Americans and has serious consequences, including for farmers. It just adds additional uncertainty, disrupts critical services.”
October 06, 2025 11:23 AM
·
