Dairy Investments Aim to Brighten Outlook for Struggling Producers

Industry leaders say $11 billion in new investments could turn the tide as dairy producers face shrinking margins and growing uncertainty.

EDGERTON, Wisc. (RFD-TV) — Dairy farmers are holding steady right now as a challenging year pushes on. One Wisconsin co-op manager tells us it has been discouraging to watch producers work harder each year, for less and less profit.

“When you put it in perspective of what all the rest of us do for a job, and they do for a job, it doesn’t make any sense that, if you get better at your job, you should make more money,” said Mick Homb with the FarmFirst Dairy Cooperative. “That just isn’t the way it is. All of our farmers, our components, in the last four or five years, butterfat, protein, other solids, and somatic cell have all improved as the farmers have gotten better, yet you’re still turning around, and we’re having the prices that we had 30–40 years ago. It makes no sense.”

Homb says it is hard right now for dairy producers trying to run a successful business and says most are entering a tunnel with no light coming from the other side.

However, U.S. dairy industry leaders say the outlook is improving as new plants and upgrades come online nationwide. The International Dairy Foods Association (IDFA) — which represents dairy processors and brands — and the National Milk Producers Federation (NMPF), the policy voice for dairy farmers and cooperatives, point to about $11 billion in announced or in-progress projects.

Those investments expand processing capacity and fund product innovation, allowing U.S. dairy to capture more value at home and abroad.

The leaders highlight core strengths — scale, efficiency, and sustainability efforts — while noting headwinds. Labor shortages on farms and in plants remain a constraint, and trade uncertainty complicates export planning. NMPF’s chair, who also leads Dairy Farmers of America (DFA), the nation’s largest dairy cooperative, underscored the need for immigration and workforce solutions so cows are cared for and milked under today’s standards.

Even with challenges, the message is steady: capacity growth and coordinated advocacy can support stronger milk checks. Leadership transitions at producer groups are framed as renewal — with processors and farmers aligned to keep margins and markets moving.

Farm-Level Takeaway: Track local plant expansions and co-op projects — nearby capacity and innovation can widen marketing options and support basis.
Related Stories
Meet Annaliese Wegner, a Wisconsin dairy FarmHER, mom to twins, and a passionate agriculture advocate.
Clemson blue cheese has become a decades-long calling for Cheese Maker Anthony Pounders, who leads a team of student staff who get to work each morning way before the crack of dawn.
The Dorns’ revolutionary approach at Hickory Hill Milk has garnered attention.
What can these facilities do to protect themselves? I wrote about this issue last spring, and since that time, the U.S. Court of Appeals for the Eighth Circuit has issued a significant opinion. That makes an update in order.
Mon, 2/19/24 – 8 PM ET | 7 PM CT | 6 PM MT | 5 PM PT
“Where The Food Comes From” visits M&B Products, a milk bottling plant in Temple Terrace, FL (a suburb of Tampa) with its farm in Lecanto, operated by the McClellan family. Get ready for a lesson in everything from milk bottling, to dairy nutrition, and bovine reproduction!
Would you believe it’s possible to have a dairy barn where all you smell is clean fresh country air? Leon McLellan of M&B Products in Temple Terrace, FL shows us how!
If chocolate milke doesn’t come from brown cows (and strawberry milk certainly doesn’t come from pink ones), then where does it come from? Get the scoop!
At Florida dairy operation M&B Products, we learn about bottling milk, lactose intolerance, and so much more!