Lifestyle  Rural Lifestyle

Dairy Month Spotlight: Illinois Century Farm Finds New Path in Direct-to-Consumer Sales

Rolling Lawns Farm has shifted from commodity markets to direct sales while keeping registered Holsteins at the heart of the operation.

June 24, 2026 01:30 PM • 
Neal Burnette-Irwin

Greenville, Ill. (RFD News) — As National Dairy Month continues, one Illinois dairy is showing how a family farm has adapted to a changing industry.

Rolling Lawns Farm has been raising registered Holsteins for more than 100 years. In recent years, the family has shifted its focus from commodity markets to selling dairy products directly to consumers.

The family says registered Holsteins remain at the center of the operation and have helped connect customers to the farm’s long history.

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Neal Burnette-Irwin
Neal Burnette-Irwin
Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


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