NASHVILLE, Tenn. (RFD NEWS) — Record Easter spending highlights strong consumer demand, even as rising costs of food and candy continue to shape purchasing decisions.
The National Retail Federation projects total Easter spending at $24.9 billion, with food leading at $7.5 billion and candy close behind at $3.5 billion. About 92 percent of consumers plan to buy candy, reinforcing its role alongside traditional meals centered on ham, eggs, and side dishes.
Price pressures remain uneven across categories. Egg prices are currently near $3.50 per dozen, well below last year’s spike above $6, but still elevated compared to more typical levels near $2 just a few years ago. Seasonal demand tied to Easter is also pushing prices modestly higher.
Candy costs have climbed sharply as well. Prices for popular products have risen by roughly 67 percent since 2020, meaning consumers are getting less product for the same amount spent, even as overall demand remains strong.
The combination of steady holiday demand and higher input and retail costs continues to ripple through livestock, grain, and food markets.
Farm-Level Takeaway: Strong Easter demand supports protein and crop markets.
Tony St. James, RFD NEWS Markets Specialist
The USDA’s February WASDE report looms as the CME Ag Economy Barometer shows declining farmer confidence, and more ag industry groups calling for swift policy action.
February 06, 2026 04:18 PM
·
Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.
February 06, 2026 12:27 PM
·
Policies aimed at ground beef prices may primarily reshape dairy incentives rather than deliver lasting consumer savings.
February 06, 2026 08:00 AM
·
Incremental trade clarity with India could support select U.S. ag exports, but major gains hinge on future market-access talks.
February 06, 2026 06:00 AM
·
The phone call injected optimism into the soybean market, but actual Chinese buying and its timing will ultimately determine the extent of U.S. agricultural export benefits.
February 05, 2026 10:41 AM
·
Regulatory uncertainty could slow the growth of fiber and grain hemp unless implementation is delayed.
February 04, 2026 05:00 PM
·
