NASHVILLE, Tenn. (RFD NEWS) — Record Easter spending highlights strong consumer demand, even as rising costs of food and candy continue to shape purchasing decisions.
The National Retail Federation projects total Easter spending at $24.9 billion, with food leading at $7.5 billion and candy close behind at $3.5 billion. About 92 percent of consumers plan to buy candy, reinforcing its role alongside traditional meals centered on ham, eggs, and side dishes.
Price pressures remain uneven across categories. Egg prices are currently near $3.50 per dozen, well below last year’s spike above $6, but still elevated compared to more typical levels near $2 just a few years ago. Seasonal demand tied to Easter is also pushing prices modestly higher.
Candy costs have climbed sharply as well. Prices for popular products have risen by roughly 67 percent since 2020, meaning consumers are getting less product for the same amount spent, even as overall demand remains strong.
The combination of steady holiday demand and higher input and retail costs continues to ripple through livestock, grain, and food markets.
Farm-Level Takeaway: Strong Easter demand supports protein and crop markets.
Tony St. James, RFD NEWS Markets Specialist
David Klein with the American Society of Farm Managers and Rural Appraisers (ASFMRA) shares an end-of-harvest update and a peek at the farmland market in Central Illinois.
November 05, 2025 12:58 PM
·
Livestock profits are propping up overall sentiment, but crop producers remain cautious amid tight margins and uncertain policy signals.
November 04, 2025 01:45 PM
·
Recent U.S.–China trade developments provided a small lift for soy markets, though most traders are waiting for concrete purchase data before making major moves.
November 04, 2025 12:34 PM
·
Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.
November 04, 2025 11:29 AM
·
The WASDE/Crop Production combo will be the first full read on supply, demand, and yield that could move basis and hedging plans since the government shutdown more than a month ago.
November 03, 2025 09:34 AM
·
China’s grain expansion model may be hitting its limit. Lower prices, high rents, and policy fatigue threaten future output — with ripple effects across global feed and oilseed markets.
November 02, 2025 05:06 AM
·
