LUBBOCK, Texas (RFD-TV) — Eastern U.S. wineries are carving out a stronger position in a flat national wine market by leaning into local sales and small-scale flexibility rather than volume growth. While California remains dominant in production, data show winery growth and confidence shifting east of the Rockies, where producers rely more heavily on direct customer relationships.
Industry data indicate the number of wineries east of the Mississippi River has continued to rise, even as total U.S. winery counts decline. Most Eastern wineries are small operations producing fewer than 5,000 cases annually, allowing them to adapt quickly and avoid the pressures facing large national brands and virtual wineries.
Direct-to-consumer sales are a key advantage, explains Chris Laughton, Farm Credit East’s Director of Knowledge Exchange. Surveys show Eastern wineries posted stronger tasting-room and direct sales growth than West Coast peers, helping offset weak wholesale demand and shrinking retail shelf space. These local connections mirror successful agritourism and value-added strategies seen across rural agriculture.
With fewer virtual wineries and deeper community ties, Eastern producers appear better positioned to weather market shifts while building a distinct regional identity.
Farm-Level Takeaway: Small, locally focused wineries are finding resilience through direct sales and regional loyalty rather than scale alone.
Tony St. James, RFD-TV Markets Specialist
Here is a regional snapshot of harvest pace, crop conditions, logistics, and livestock economics across U.S. agriculture for the week of Monday, November 17, 2025.
November 17, 2025 05:05 PM
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Brooks York with Agrisompo joined us on Monday’s Market Day Report with some guidance on how producers can navigate their crop insurance claims for unsold grain crops.
November 17, 2025 01:46 PM
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For many farm businesses, property taxes on business assets have become a significant and highly visible expense, threatening liquidity, discouraging investment, and creating a disproportionate burden when compared to other industries.
November 17, 2025 01:34 PM
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Ethanol markets remain mixed — weaker production and blend rates are being partially balanced by stronger exports as winter demand patterns take shape.
November 17, 2025 01:24 PM
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Strong U.S. yields and steady demand leave most major crops well supplied, keeping price pressure in place unless usage strengthens or weather shifts outlooks.
November 17, 2025 01:17 PM
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While agriculture doesn’t predict every recession, the sector’s long history of turning down before the broader economy
November 16, 2025 12:00 PM
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The ACRE Act modestly reduces farmland borrowing costs now, with more savings possible once federal guidance clarifies which loans qualify.
November 15, 2025 03:00 PM
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ARC-CO delivers the bulk of 2024 support, offering key margin relief as producers manage tight operating conditions.
November 15, 2025 12:00 PM
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Higher menu prices and tax-free tips are reshaping restaurant economics, sharply lifting server take-home pay even as diners face higher out-the-door costs.
November 15, 2025 08:00 AM
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