Farmers Capture Larger Share of Rising Beef Prices

Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.

LUBBOCK, Texas (RFD-TV) — U.S. beef price inflation since 2023 has been driven far more by tightening cattle supplies than by margin expansion downstream — and new USDA data confirm that producers are capturing a larger share of each retail dollar than at any point in recent years.

USDA’s all-fresh beef retail value climbed steadily from late 2023 through November 2025, rising from roughly $7.85 per pound to nearly $9.40 per pound. At the same time, the farmers’ share of the Choice beef retail dollar increased sharply. Annual averages show producers’ share rising from just 36.8 percent in 2021 to 47.8 percent in 2023 and over 50 percent in 2024 — a structural shift rather than a short-term anomaly.

Monthly data reinforce that trend. In 2025, producers frequently captured more than 52 percent — and at times more than 55 percent — of the retail beef dollar, even as consumer prices rose. That combination indicates that rising retail prices are primarily driven by biological supply constraints tied to herd contraction, not by expanding packer or retailer margins.

The beef cow herd remains near multi-decade lows, limiting fed cattle availability and forcing stronger competition for inventory. While margins fluctuate month to month, the broader balance of leverage has shifted back toward the farm gate.

Farm-Level Takeaway: Higher retail beef prices increasingly reflect tight cattle supplies — and producers are capturing a historically larger share of the value.

Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us on Monday’s Market Day Report with his 2026 cattle market outlook and insights on beef prices.

In his interview with RFD-TV News, Haney explained why volatility matters when cattle prices are so high, the impact of import restrictions on Mexican feeder cattle, and the biggest factors that will shape herd expansion and beef prices going into the New Year.

Related Stories
U.S. agriculture entered the week with mixed signals as weather, logistics, and markets shaped early-year decisions. Here is a regional breakdown of domestic crop and livestock production for the week of Monday, Jan. 19, 2026.
While short-term volatility remains a risk, softer ocean freight rates in 2026 could improve export margins.
Trade volatility and shifting export destinations increase marketing risk for producers heading into 2026.
RFD NEWS Correspondent Frank McCaffrey speaks with Texas’s Sen. Ted Cruz and Rep. Vicente Gonzalez about USMCA renegotiation and its impact on U.S.–Mexico agriculture trade.
Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
The Midland County Junior Livestock Show in West Texas features a competitive steer showcase highlighting top-quality cattle and the accomplishments of driven youth exhibitors.
CoBank Knowledge Exchange’s Jeff Johnston shares the group’s positive perspective on expanding data centers into rural areas and weighs the risks and rewards for those communities.
National Corn Growers Association Chief Economist Krista Swanson discusses corn supply pressures, market fundamentals, policy considerations, and producer outlook for the year ahead.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Lewis Williamson, from HTS Commodities, joined us to share insights on the farm economy from producers in the field.
Key signs of the U.S. beef herd’s recovery are improved pasture conditions, lower feed costs, and increased regulatory alignment and support for producers to implement targeted grazing practices.
Dr. Mark Svoboda with the National Drought Mitigation Center discusses a new global drought report and resources to help operations increase drought resilience.
Treat financial stress as a health risk—know the warning signs, normalize conversations, and connect farm families to local and national support early.
Congress has just over a month of working days left for the year. Plan for uneven USDA service until funding is restored, and closely monitor Farm Bill talks, as avoiding Permanent Law before January 1 is the single biggest risk to markets and milk prices.
Mexico’s tougher, two-step treatment and added checkpoints are catching cases before they can spread—good news for producers near the border.