Fertilizer Downcycle Deepens As Affordability Sinks, Demand Weakens

Stagger buys and diversifies fertilizer sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.

NASHVILLE, Tenn. (RFD-TV) — Fertilizer affordability is sliding again — and that matters for farm margins and timing of pre-plant buys. Rabobank’s Knowledge Exchange Division says the 12-month affordability index has moved deeper into negative territory, signaling a new contraction phase that resembles the last downcycle.

The bank expects weaker demand through 2025 and a more pronounced downturn in 2026 as high prices curb applications and shift product choices in key markets.

Regional forces add volatility. In the US, geopolitics and tariffs threaten to disrupt the coming season. European fertilizer prices are likely to rise with the implementation of the Carbon Border Adjustment Mechanism (CBAM), the European Union’s carbon-pricing policy for imports. Brazil faces tight margins and scarce credit even as deliveries could set records. China is prioritizing domestic supply, while India’s urea tenders continue to steer global pricing.

Product-wise, urea consumption is forecast to fall in 2026 — with Brazilian growers pivoting toward ammonium sulphate — and phosphate prices are keeping 2025 demand down about 4 percent, with more declines likely as Chinese exports ease and shipments from Morocco and Saudi Arabia increase. Potash, after a 2024 rebound, is expected to slow in 2025; sustained price strength would pressure 2026 demand despite Brazil’s record import ambitions.

Farm-Level Takeaway: Stagger buys and diversify sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.
Tony St. James, RFD-TV Markets Specialist
Related Stories
The Farm Bureau urges trade enforcement, biofuel growth, fair input pricing, and pro-farmer policy reforms to restore long-term certainty.
A SCOTUS ruling on Trump’s tariffs could have long-term implications on the authority of future administrations to control U.S. trade policy, according to RFD-TV legal expert Roger McEowen.
Livestock profits are propping up overall sentiment, but crop producers remain cautious amid tight margins and uncertain policy signals.
RaboResearch says China’s pivot from mass production to innovation-driven growth could reshape global pesticide supply chains — and influence prices and product access for U.S. farmers in the coming years.
Farmers for Free Trade Executive Director Brian Kuehl shares more about the tour to gather farmers’ insights on the economic challenges they face in the ag economy.
Recent U.S.–China trade developments provided a small lift for soy markets, though most traders are waiting for concrete purchase data before making major moves.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Higher ethanol blend rates translate directly into stronger, more durable corn demand if regulatory momentum holds.
Long-term demand uncertainty is reshaping specialty crop strategies as producers adapt to fewer, older consumers.
Seasonal boxed beef softness does not change the tight-supply outlook — leverage remains closer to the farm gate heading into 2026.
FarmHER Nikki Boxler, aka The Maple Farmer, blends tradition with innovation, tapping into a bold new future for maple syrup.
As the new year begins, both farmers and rural families are taking stock of their finances and planning ahead for 2026.
Trade uncertainty—especially regarding soybeans—continues to weigh on future outlooks, even as farm finances and land values remain resilient.