Fruit and Vegetable Markets Show Mixed September Trends

Produce markets are in transition as fall approaches, with leafy greens and berries under pressure, while vegetables like celery, broccoli, and cauliflower are finding firmer ground.

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NASHVILLE, Tenn. (RFD-TV) — Produce markets are seeing a wide mix of price movement this week, according to US Foods, with hardy vegetables holding firmer ground, while fruit markets are split.

Leaf lettuces, iceberg, strawberries, limes, pineapples, avocados, and honeydews are all trending lower. By contrast, celery, cauliflower, broccoli, green onions, lemons, oranges, green beans, jalapeños, Roma tomatoes, cantaloupes, and several apple varieties are moving higher on steady-to-good demand.

Potatoes remain mostly steady, though russets out of Idaho and reds out of Minnesota softened. Onions are mixed, with Washington and Oregon supplies holding firm while Idaho lots edged lower. Cabbage from New York and green beans from the Northeast are showing stronger markets.

In fruit, California citrus is climbing, especially lemons and oranges, while tropical imports like pineapples and avocados are weaker.

Tony’s Farm-Level Takeaway: Produce markets are in transition as fall approaches, with leafy greens and berries under pressure, while vegetables like celery, broccoli, and cauliflower are finding firmer ground. Fruit markets are split, with U.S. citrus gaining strength and tropical imports trending softer.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

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Overall, the report suggests a shift toward more comfortable supply levels, with demand emerging as a key factor to watch in the months ahead.