Georgia Angus producers built a booming business by sharing a love for Farm-to-Table beef
Stan and Vanessa Nabors of FaithWay Cattle in Bishop, Georgia, know their customers appreciate where their food comes from, buy from local producers, and live a healthy lifestyle.
These days, consumers are increasingly more mindful of where their food comes from. That is why Stan and Vanessa Nabors dedicate their lives to their family-run cattle operation, FaithWay Cattle, which specializes in farm-to-table beef.
“We’ve had great reception [from] the public wanting to know where their food is coming from,” Vanessa said. “They’re wanting to support local [producers]. They’re wanting to have that relationship. Also, there’s a lot of people—outside of just wanting to support their local farmer, [and] knowing where their food’s coming from—[who care] about the health benefits.”
Their business, which is based in Bishop, Georgia, has grown over the last few years, largely in part to their marketing efforts. This allows them to show their customers who they are as producers and also gives them a chance to share recipes, management practices, and other content that helps build relationships with customers.
“The public has really brought it to light that they need to know their farmer because of all the issues,” Stan said. “I think they benefit from it. It’s a good thing for them, and for me, too!”
FaithWay Cattle breeds Angus that are born, raised, and cared for until harvest. They practice rotational grazing, and free-roaming, as well as give the certified cattle a “well-balanced feed with high-quality complete minerals” to ensure their product remains consistent in both quality and flavor.