NASHVILLE, Tenn. (RFD NEWS) — Food spending patterns are shifting as use of GLP-1 weight-loss and diabetes medications expands (like Ozempic and Wegovy), with new research showing measurable reductions in grocery and restaurant demand within months of adoption.
A study highlighted by Meat + Poultry Magazine and published in the Journal of Marketing Research found households reduced grocery spending by an average of 5.3% within six months of starting GLP-1 medications, with higher-income households cutting spending by more than 8%.
Researchers from Cornell University analyzed transaction data from roughly 150,000 households tracked by Numerator, comparing GLP-1 users with similar non-users to isolate post-adoption changes. The steepest declines occurred in calorie-dense foods. Spending on savory snacks fell about 10%, with similar pullbacks in sweets, baked goods, cookies, and other indulgent categories. Core grocery items — including meat, eggs, and bread — also declined.
A small number of categories saw gains, led by yogurt, fresh fruit, nutrition bars, and meat snacks. Foodservice spending also softened, particularly at fast-food restaurants and coffee shops.
The study notes that lower food spending persists for at least a year among continued users, though the impact moderates over time. With GLP-1 use rising rapidly, researchers say long-term implications for food manufacturers, retailers, and restaurants could include changes to product mix, portion sizes, and marketing strategies.
Farm-Level Takeaway: Rising GLP-1 adoption may gradually reshape food demand, with potential downstream effects for protein markets and consumer purchasing patterns.
Tony St. James, RFD News Markets Specialist
NCBA Chief Counsel Mary-Thomas Hart breaks down CAFO permits, EPA enforcement, and what cattle producers need to know as rules continue to evolve.
February 09, 2026 12:21 PM
·
Rebuilding domestic textiles depends on automation and vertical integration, not tariffs or legacy manufacturing models.
February 09, 2026 12:05 PM
·
RFD NEWS correspondent Frank McCaffrey spoke with U.S. Congressmen Henry Cuellar (D-TX) and John Rose (R-TN), who say bipartisan cooperation will be key to getting the Farm Bill to the president’s desk.
February 09, 2026 11:46 AM
·
Strong supplies and rising stocks point to continued price pressure unless demand accelerates.
February 09, 2026 10:45 AM
·
Seasonal price patterns can inform soybean marketing timing, particularly when harvest prices appear unusually strong or weak.
February 09, 2026 10:30 AM
·
Low prices are painful now, but production response could support stronger milk markets later in 2026.
February 09, 2026 10:25 AM
·
Merck’s Gary Tiller discusses new virtual fencing technology and how fence-free livestock management could change the way ranchers manage land and cattle.
February 06, 2026 05:03 PM
·
The USDA’s February WASDE report looms as the CME Ag Economy Barometer shows declining farmer confidence, and more ag industry groups calling for swift policy action.
February 06, 2026 04:18 PM
·
Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.
February 06, 2026 12:27 PM
·
