Grocery Stress Fuels Surge In Social ‘Struggle Meals’

Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.

chicken casserole with wild rice_By teleginatania via AdobeStock_78469182.jpg

Chicken Casserole with Wild Rice

Photo by teleginatania via Adobe Stock

NASHVILLE, Tenn. (RFD-TV) — Households pinching pennies are turning to ultra-cheap, few-ingredient “struggle meals” as grocery costs remain a top pain point. An August AP-NORC poll found a majority of adults now call groceries a major source of stress, and many have even used buy-now-pay-later for essentials.

Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.

Online, the genre runs from rice-and-egg bowls and ramen hacks to skillet “helpers.” Tastemade’s long-running Struggle Meals series with Frankie Celenza anchors the space on YouTube, while creators like Dollar Tree Dinners have gone viral with ultra-low-budget holiday menus. Nutrition voices caution that many recipes skew low in protein and fiber and high in sodium, urging simple add-ins (beans, eggs, frozen veg) to balance plates rather than abandon thrifty cooking altogether.

Farm-Level Takeaway: The trend points to steady demand for low-cost staples—such as rice, pasta, tortillas, eggs, and canned goods—and value lines, creating opportunities for producers and retailers positioned on price.
Related Stories
This quick and easy recipe puts a Southern twist on a Chinese staple with leftover Pot Roast and tinned buttermilk biscuits. Steaming these Southern-Style Beef Bao Buns on the stovetop only takes five ingredients and 30 minutes!
This Mexican-inspired recipe for Tiny Taco Beef Tartlets is an easy-to-make appetizer that will win over any crowd.
Tens of millions of Americans eat beef every single day. As a staple of grilling season and a go-to for major holidays, beef can be enjoyed in a variety of ways. Here are six savory recipes for beef.
Spice up your morning with this quick, flavorful Southwest breakfast recipe! RFD-TV’s Tammi Arender and Lyndi Knowles of ZK Ranches share this hearty and flavorful breakfast idea.
Tammi Arender’s recipe for Hawaiian Ribeye Steaks with Grilled Pineapple Citrus Salad will make you feel like you are on the beach surrounded by palm trees. She joins the Tennessee Beef Council to walk us through the recipe!
RFD-TV’s Tammi Arender visited ZK Ranches in Springfield, Tennessee, to cook some of their homegrown beef, including Date Night Filet Mignon!
What better way to celebrate our beef producers than to eat a delicious burger recipe? RFD-TV’s Tammi Arender shows us a new way to dress up our burgers that will impress everyone this grilling season.
“This is going to hit everywhere, and it’s going to have an impact on those grocery bills.”

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

U.S. sugar producers and processors should brace for price pressure and challenging export logistics with global sugar supply ramping up — driven by Brazil, India, and Thailand — especially at the raw processing level.
The Farm Bureau urges trade enforcement, biofuel growth, fair input pricing, and pro-farmer policy reforms to restore long-term certainty.
The Sheinbaum–Rollins meeting signals progress, but the focus remains on fully containing screwworm before cross-border movement resumes.
Livestock profits are propping up overall sentiment, but crop producers remain cautious amid tight margins and uncertain policy signals.
RaboResearch says China’s pivot from mass production to innovation-driven growth could reshape global pesticide supply chains — and influence prices and product access for U.S. farmers in the coming years.
Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.