Beef prices have been on a run lately, and processors are feeling the pinch. To cut costs and recover profits, many are turning to poultry.
Tyson estimates they will see earnings go up around $100 million this year, and the gains are driven by a positive view on the chicken business. Company leaders say it comes as consumers look for cheaper alternatives to beef.
They also say grains have been readily available this year, which helps keep feed costs manageable.
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For many people, raising cattle isn’t just a job —it’s a legacy passed down from generation to generation.
According to the USDA Outlook Board, margins could improve for producers depending on a decrease in cases of High-Path Avian Flu (HPAI).
Chaley Harney, Executive Director of the Montana Beef Council, and Jonna Jones, Director of Marketing for Wentana, LLC, say it’s a great time for both cattle producers and beef consumers to celebrate one of America’s favorite proteins.