NASHVILLE, Tenn. (RFD-TV) — With the beef market still red hot, pork groups are working to get more buyers at the table. The National Pork Board recently launched a digital campaign, “Taste What Pork Can Do,” targeting consumers who are already browsing their phones.
“Those are targeted to 25- to 34-year-olds, which has been really a sweet spot for us,” explains Courtney Gray, Executive Director of the Pennsylvania Pork Producers Council. “When we launched those ads, we saw a 48% increase in our click-through rate. New ad design, new colors - obviously, very intriguing. New recipes. Really awesome to see that in-market and then in real time how they performed.”
NPB says the campaign is about more than just a digital push. Instead, they want it to become a rallying point for the entire industry.
“One of our favorite parts of this campaign is how it’s so relatable to 25- to 34-year-old moms shopping at the grocery store, but then also to our pig farmers,” Gray says. “Honestly, everybody feels like they can really get behind it and be part of the campaign. If we think back in terms of previous marketing efforts and what those did for our industry, I think it’s a new era for production. We are moving towards being at a new protein, if you will. And it’s just really exciting to see, like I said, producers engaging, but also being so relatable to the consumer audience as well.”
NPB says the “Taste What Pork Can Do” campaign has evolved into an industry-wide event, bringing together everyone from packers to retailers and producers.
Talks highlight the widening role of agriculture in U.S.–India trade policy, though neither side appears ready for major concessions before tariff issues and oil imports are resolved.
October 20, 2025 11:28 AM
·
Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
October 20, 2025 11:22 AM
·
The National FFA Organization hosts the Washington Leadership Conference, where thousands of FFA members gather to learn how to be change makers in their communities.
October 17, 2025 02:22 PM
·
National Farmers Union (NFU) President Rob Larew discusses the urgent need for aid as farm families face mounting input costs and long-term market uncertainty.
October 17, 2025 01:08 PM
·
The impacts of the government shutdown have reached commodity growers with crops to move, ag economists monitoring the harvest without key data reporting, and meat producers in need of new export markets.
October 16, 2025 01:03 PM
·
Heidi Exline with American Farmland Trust shares how their Farm to School initiative helps strengthen the connection between local farms and school food programs.
October 15, 2025 04:46 PM
·
FFA students in New York City are transforming urban spaces into working farms while gaining hands-on skills that connect city life with the roots of agriculture.
October 14, 2025 04:55 PM
·
A new proposal from the Federal Aviation Administration (FAA) could transform how farmers use drones, allowing commercial operators to fly beyond their visual line of sight.
October 14, 2025 01:51 PM
·
For rural borrowers, freeing up community-bank balance sheets could mean steadier home loans, operating lines, and ag real-estate financing as winter planning ramps up.
October 13, 2025 04:08 PM
·
