NASHVILLE, Tenn. (RFD-TV) — With the beef market still red hot, pork groups are working to get more buyers at the table. The National Pork Board recently launched a digital campaign, “Taste What Pork Can Do,” targeting consumers who are already browsing their phones.
“Those are targeted to 25- to 34-year-olds, which has been really a sweet spot for us,” explains Courtney Gray, Executive Director of the Pennsylvania Pork Producers Council. “When we launched those ads, we saw a 48% increase in our click-through rate. New ad design, new colors - obviously, very intriguing. New recipes. Really awesome to see that in-market and then in real time how they performed.”
NPB says the campaign is about more than just a digital push. Instead, they want it to become a rallying point for the entire industry.
“One of our favorite parts of this campaign is how it’s so relatable to 25- to 34-year-old moms shopping at the grocery store, but then also to our pig farmers,” Gray says. “Honestly, everybody feels like they can really get behind it and be part of the campaign. If we think back in terms of previous marketing efforts and what those did for our industry, I think it’s a new era for production. We are moving towards being at a new protein, if you will. And it’s just really exciting to see, like I said, producers engaging, but also being so relatable to the consumer audience as well.”
NPB says the “Taste What Pork Can Do” campaign has evolved into an industry-wide event, bringing together everyone from packers to retailers and producers.
Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.
September 30, 2025 01:12 PM
·
USDA and EPA officials aim to maintain America’s robust food supply while ensuring farmers have access to key resources and crop protection tools.
September 30, 2025 12:13 PM
·
Livestock and government payments provide a boost, but crop receipts and rising expenses keep pressure on margins. Strong financial planning remains key in a volatile environment.
September 30, 2025 10:45 AM
·
The USDA is working with 14 different states, including Georgia, to develop and implement block grants to address the unique disaster recovery needs for each state.
September 30, 2025 10:25 AM
·
The USDA’s August Cold Storage report shows shifting stock levels across major dairy, meat, and poultry products.
September 29, 2025 06:21 PM
·
We caught up with Karen Braun, Chief Market Analyst at Zaner Ag Hedge, at the Women in Agribusiness to discuss the data behind commodity trading.
September 29, 2025 03:30 PM
·
Weston Brown joined us on Monday in the RFD-TV Studios in Nashville to share how he is preparing for the upcoming National FFA Convention & Expo.
September 29, 2025 02:58 PM
·
Missouri Director of Agriculture Chris Chinn joined us Monday to share highlights from Secretary Brooke Rollins’ visit and her perspective on USDA’s new initiatives.
September 29, 2025 02:14 PM
·
Dividing up a family farming operation can be challenging, especially for children who may not want to become farmers themselves.
September 29, 2025 01:24 PM
·
