NCFC CEO: America First Trade Promotion Will Expand Market Opportunities for U.S. Ag

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the USDA’s plan and potential impact on producers.

WASHINGTON (RFD-TV) — As producers continue to grapple with high input costs and challenging market conditions, U.S. Secretary of Agriculture Brooke Rollins has announced a new five-step plan aimed at supporting the farm economy. The initiative includes a “Memorandum of Understanding” (MOU) with the Department of Justice to examine fertilizer and seed prices, two of the most pressing cost concerns for farmers.

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the plan and its potential impact on producers.

In his interview with RFD-TV News, Simpson underscored the financial strain that rising input costs have placed on farmers and expressed optimism that the MOU could help bring transparency and fairness to the market. He also addressed the U.S. Department of Agriculture’s (USDA) decision to expedite $285 million through the America First Trade Promotion Program, stating that the investment could open new opportunities for U.S. agricultural products abroad at a crucial time during the harvest.

Simpson further reflected on the challenges facing the ag community—from unpredictable markets to weather and supply chain disruptions—and shared his thoughts on whether the USDA’s new measures will be enough to provide meaningful relief for farmers nationwide.

Related Stories
Study looks at how triazine chemistry impacts effectiveness against resistant weeds
With fewer young people entering agriculture and farmers nearing retirement, industry leaders warn of challenges ahead while working to keep farming profitable and sustainable.
A late-season freeze in northeast Louisiana has forced farmers to replant thousands of corn acres, adding costs, straining seed supplies, and raising concerns about shifting to soybeans.
March 15 of each year is the application deadline for the Pima Cotton Trust, and March 1 of each year is the application deadline for the Wool Trust. The law mandates trust payments by April 15. More information about these programs is available at www.fas.usda.gov/programs.
The proposal would require farmers’ consent before companies can sell agricultural data
Lane Howard and Adam Andrews with the National Corn Growers Association joined us in the studio discuss EPA’s approval of summer E15 sales, ongoing fuel market concerns, and the industry’s push for a long-term biofuels solution for farmers.

LATEST STORIES BY THIS AUTHOR:

ASFMRA’s Howard Halderman gives an update on Corn Belt farmland values, buyer activity, and what to expect for the rest of 2026 as geopolitical tensions and bridge payments move
Tidal Grow’s Align-N system delivers urea nitrogen directly to leaves, improving nutrient efficiency and boosting crop yields for farmers.
Farmers this year will finally be able to update their base acres with the USDA, something that experts warn must be done with complete accuracy.
“Cow goggles” are helping farmers experience cattle vision in real time, offering new tools to reduce stress, improve movement, and enhance livestock management.
Fewer interruptions could translate to improved efficiency—and fewer costly delays when timing matters most.
K-State’s Dr. Gregg Ibendahl breaks down the impacts of the Middle East ceasefire on energy markets and input costs, and what farmers should watch in the weeks ahead.