New USDA ‘Product of USA’ Label Helps Consumers Shop ‘America First’ and Support U.S. Farmers with Confidence

USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.

hamburger usa flag_mcool made in usa beef labeling_Photo By weyo via AdobeStock_210271842.jpg

Photo by weyo via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is working to promote its updated “Product of USA” label, aiming to provide greater clarity for consumers looking to identify products that are truly made in America.

USDA Undersecretary Dr. Mindy Brashears joined us on Thursday’s Market Day Report with an update on the department’s efforts.

In her interview with RFD NEWS, Brashears explains the need for the updated label and addresses confusion surrounding previous labeling standards. She also outlines what went into developing the new guidelines and how they are designed to improve transparency. She highlights the benefits the updated label brings to both consumers and producers, along with the process required to obtain and use the designation.

Brashears also discusses additional food safety priorities for the administration and shares insight into her background growing up on a family farm and her experience in agriculture.

Related Stories
Slightly higher sales amid shrinking acreage and inventories point to tighter supplies supporting catfish prices.
Cold-driven spikes in gas prices can quickly raise fertilizer and energy costs.
Large carry-in stocks across major crops could limit price recovery in 2026/27 unless demand strengthens or weather-related supply reductions occur.
Stable small business confidence supports rural economies, but lingering cost pressures and uncertainty continue to shape farm-country decision-making.
The USDA’s Farm Service Agency (FSA) has issued final Emergency Livestock Relief Program (ELRP) payments totaling more than $1.89 billion.
Specialty Crops Acreage Reporting Deadline for 2025 is March 13

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Valley Irrigation’s Darren Siekman explains the advantages of their new pivots for growers managing acreages of up to 60 acres.
Dr. Jeffrey Gold discusses spring allergies and respiratory illnesses on this week’s Rural Health Matters, offering advice on managing symptoms and knowing when to seek professional help.
ASFMRA’s George Baird shares insight on spring planting progress, acreage trends, and the financial factors influencing Mid-South farmers this season.
Jeramy Stephens with National Land Realty explains how the Supreme Court’s tariff ruling and ongoing ‘America First’ trade policy raise new questions about U.S. farmland values and agricultural market stability.
Heavy cattle weights are cushioning beef supplies despite shrinking herd numbers.
Purdue University’s Dr. Michael Langemeier discusses the survey’s findings in February and broader signals in the months ahead.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.