Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Tue, 4/30/24 – 9 PM ET | 8 PM CT | 7 PM MT | 6 PM PT
RanchHER TV Host Janie Johnson joins lifelong neighbors Charity Staeffler and Sarah Kropf for a cold, icy adventure herding cattle through Oregon’s Blue Mountains.
RanchHER TV Host Janie Johnson joins lifelong neighbors Charity Staeffler and Sarah Kropf for a cold, icy adventure herding cattle through Oregon’s Blue Mountains.
RanchHER TV Host Janie Johnson joins lifelong neighbors Charity Staeffler and Sarah Kropf for a cold, icy adventure herding cattle through Oregon’s Blue Mountains.
Become a follower of ag influencer Mary Pat Sass. This entrepreneur and FarmHER does it all while raising kids and crafting delicious harvest meals that inspire other farm mamas to get in the kitchen.
