Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Hildebrandt Family Farms combines multi-generational farming with a hands-on approach to herd management.
The Potter Valley Project has provided irrigation water and hydroelectric power for over 100 years in Northern California, serving agriculture and municipal users.
Favorable weather has vineyards running ahead of last year’s pace.
Braden Pridemore and Casey Riemer reflect on their experiences since filming “Farmer Wants a Wife,” and the family traditions and important lessons they’ve shared from life on the farm.
