Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Farm Bureau economist Dr. Faith Parum explains how geopolitical dynamics in the Middle East could further tighten fertilizer movement, increase fuel costs, and complicate planting decisions for U.S. farmers this spring.
A man accused of orchestrating a nationwide cattle investment fraud scheme has been arrested in California after being on the FBI’s wanted list.
OHFB President Bill Patterson shares an update from Washington on the group’s policy priorities and the issues shaping agriculture ahead of the 2026 planting season.
Tidal Grow’s AlignN delivers encapsulated nitrogen to leaves, boosting in-season response, yield gains, and farm profits.
Katie Keener with the National Women in Agriculture Association joins us to celebrate women in agriculture and spotlight programs and initiatives aimed at empowering female producers across the country.
Nationwide’s Elizabeth Duncan and Traci Via with Agriculture Future of America highlight the impact of women in agriculture and how mentorship and partnerships empower future farmers and ranchers.
