Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Dirt Diaries is where women in agriculture pull back the curtain and get real. The latest episode features Zoe Kent, known online as Farm with Zoe!
The Interior Department is proposing to repeal the Bureau of Land Management’s Public Lands Rule. This move would make huge strides to empower local decision-making and restore balance between conservation and protecting rural livelihoods tied to these public lands.
Mother-daughter RanchHER duo, Lyn and Sherrie Ray, joined us on Wednesday’s Market Day Report for a sneak peek at tonight’s brand new episode of FarmHER + RanchHER.
The 2022 Census of Agriculture revealed a more than 30% decrease in U.S. dairy farms since 2017. The shrinking industry is now uniting to advocate for itself while also adopting technology to reduce operational strain.
Pressure to lower gas prices across the Golden State could be the saving grace of this year’s corn harvest. California may soon be the final U.S. state to approve E-15 sales.
Keir Albert of Albert Acres Cattle Company joined us on Monday’s Market Day Report to share his journey into raising Texas Longhorn cattle and the reason behind his trip to Kenya.
