‘Plant Not Plastic:' USDA Cotton Plan Targets Demand and Manufacturing Losses

USDA will elevate its “Plant Not Plastic” initiative and promote American cotton over synthetic fibers.

Cotton Plant. Cotton picker working in a large cotton field_Photo by MagioreStockStudio via Adobe Stock.jpg

Photo by MagioreStockStudio via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is launching a new Great American Cotton Plan to improve cotton demand, rebuild textile manufacturing, and address years of financial pressure on growers.

The department says cotton producers face a fifth straight year of negative returns, with projected losses of about $2.6 billion across 9 million planted acres. USDA also says the number of U.S. cotton gins has fallen from 2,254 in 1980 to 446.

The plan includes four main areas: promoting domestic cotton use, increasing domestic demand and production, improving trade, and protecting growers from risk.

USDA will elevate its “Plant Not Plastic” initiative, promote American cotton over synthetic fibers, prioritize cotton processors through Rural Development loans, and increase textile mill assistance from 3 cents to 5 cents per pound.

The department also points to trade work with Indonesia and Bangladesh, expanded insurance tools, and a higher seed cotton reference price beginning this fall.

Farm-Level Takeaway: USDA’s cotton plan aims to rebuild demand, expand markets, and support growers facing sustained losses.
Tony St. James, RFD News Markets Specialist
Related Stories
RealAg Radio host Shaun Haney says producers should continue to watch tariff negotiations, market access, and the possibility of a more transactional trade relationship with China.
ASFMRA’s Howard Halderman says several economic and policy issues are continuing to influence the farmland market.
USDA approves disaster aid for Pennsylvania orchard and specialty crop growers after April freezes caused major crop damage statewide.
Applications are open through July 27, 2026, on Grants.gov.
The risk is prolonged crop weakness. Stable farmland values remain critical if losses continue.
Jake Charleston with Specialty Risk Insurance says recent futures market moves are leaving cattle producers unsure about price trends.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Shrinking Select beef supplies are continuing to reshape cattle pricing and beef demand trends.
Total red meat supplies were up 4 percent from March but down 4 percent from April 2025.
Year-to-date red meat production is down 2 percent, with beef lower and pork higher.
For producers, demand is strong, but drought, disease, and costs still shape supply.
Butter has softened as milkfat supplies remain ample.
Drought and Planting Shape Weekly Crop Condition Recap