‘Plant Not Plastic:' USDA Cotton Plan Targets Demand and Manufacturing Losses

USDA will elevate its “Plant Not Plastic” initiative and promote American cotton over synthetic fibers.

Cotton Plant. Cotton picker working in a large cotton field_Photo by MagioreStockStudio via Adobe Stock.jpg

Photo by MagioreStockStudio via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is launching a new Great American Cotton Plan to improve cotton demand, rebuild textile manufacturing, and address years of financial pressure on growers.

The department says cotton producers face a fifth straight year of negative returns, with projected losses of about $2.6 billion across 9 million planted acres. USDA also says the number of U.S. cotton gins has fallen from 2,254 in 1980 to 446.

The plan includes four main areas: promoting domestic cotton use, increasing domestic demand and production, improving trade, and protecting growers from risk.

USDA will elevate its “Plant Not Plastic” initiative, promote American cotton over synthetic fibers, prioritize cotton processors through Rural Development loans, and increase textile mill assistance from 3 cents to 5 cents per pound.

The department also points to trade work with Indonesia and Bangladesh, expanded insurance tools, and a higher seed cotton reference price beginning this fall.

Farm-Level Takeaway: USDA’s cotton plan aims to rebuild demand, expand markets, and support growers facing sustained losses.
Tony St. James, RFD News Markets Specialist
Related Stories
Researchers with the University of Tennessee Institute of Agriculture are studying the clouded plant bug, which causes millions of dollars in damage to crops such as corn, soybeans, and cotton growing across the state.
Margin pressure and competitiveness concerns are shaping cautious outlooks.
Fewer DEF-related shutdowns could mean more uptime during planting and harvest seasons.
Consumer spending continues, but value-focused buying is on the rise.
Cooperatives may need changes to attract younger producers.
Acre shifts reflect margins, costs, and market opportunities.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Oklahoma livestock economist Dr. Derrell Peel helps us break down the April Cattle-on-Feed report and what it signals for herd rebuilding, supplies and prices moving forward.
Spring Weather Shapes Planting Pace Across U.S. Regions
Hemp growth is driven by floral demand, with mixed returns elsewhere.
Tight supply and logistics issues may raise input costs.
Farm programs remain small but politically easier to expand.
Export funding aims to strengthen global demand for U.S. commodities.