FARMINGTON, ARK. (RFD-TV) — U.S. pig farmers are using on-farm data to build trust with their product. The National Pork Board (NPB) Pork Cares Farm Impact Report creates transparency in the supply chain. NPB Chief Sustainability Officer Jamie Burr joined us on Monday’s Market Day Report with a closer look at the Pork Checkoff research program aimed at strengthening market demand and fostering partnerships.
In his interview with RFD-TV News, Burr provided background on the report, what data is tracked, and how farmers can use their personalized data from it. He also explained how the NPB and state pork associations use the data, as well as whether the findings affect overall supply chain reviews.
Related Stories
Fewer DEF-related shutdowns could mean more uptime during planting and harvest seasons.
Widespread drought and extreme weather leave producers managing limited resources
Rising fertilizer costs tied to tariffs are tightening margins for U.S. wheat growers, according to new data from the National Association of Wheat Growers.
Consumer spending continues, but value-focused buying is on the rise.
Cooperatives may need changes to attract younger producers.
Jose de Jesus explains the National Pork Board’s new campaign, “Taste What Pork Can Do,” which aims to build long-term engagement with Millennial and Gen-Z consumers.
