Pork Cares Farm Impact Report: Checkoff Aims to Build Trust and Transparency in Pork’s Supply Chain

National Pork Board Chief Sustainability Officer Jamie Burr shares a closer look at the Pork Checkoff’s Pork Cares Farm Impact Report, a research program to increase trust in the pork supply chain.

FARMINGTON, ARK. (RFD-TV) — U.S. pig farmers are using on-farm data to build trust with their product. The National Pork Board (NPB) Pork Cares Farm Impact Report creates transparency in the supply chain. NPB Chief Sustainability Officer Jamie Burr joined us on Monday’s Market Day Report with a closer look at the Pork Checkoff research program aimed at strengthening market demand and fostering partnerships.

In his interview with RFD-TV News, Burr provided background on the report, what data is tracked, and how farmers can use their personalized data from it. He also explained how the NPB and state pork associations use the data, as well as whether the findings affect overall supply chain reviews.

Related Stories
Strong ethanol production and export trends continue to support corn demand despite seasonal fuel consumption softness.
Cotton demand depends on demonstrating performance and reliability buyers can rely on, not messaging alone.
Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.
High ownership does not always translate into high output, underscoring the importance of structural differences in understanding state-level farm performance.
Record yields are cushioning production declines, but softer prices underscore the importance of cost control and market timing for vegetable growers.
Cuba remains a small but dependable, cash-only outlet for U.S. grain and food products.

LATEST STORIES BY THIS AUTHOR:

We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.
U.S. Senator Roger Marshall of Kansas discusses expected changes to the 45Z tax credit and what they could mean for agriculture and rural America.
Purdue University Professor of Agricultural Economics Dr. Jim Mintert shares a closer look at farmer sentiment and the key issues shaping the agricultural economy in January.
Securing Critical Water Resources for South Texas Agriculture
RealAg Radio host Shaun Haney says farmers there are already sounding the alarm about what this could mean for the future of ag research.
Global pork production is expected to rise in the first half of 2026, despite trade volatility stemming from shifting import policies and swine disease pressures.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.