NASHVILLE, TENN. (RFD NEWS) — Rising fuel prices are beginning to reshape how consumers spend, with ripple effects that can impact demand across the agricultural economy. New data from Prosper Insights & Analytics shows households are becoming more cautious, even as overall spending remains active.
Consumer confidence dropped to 38.4 percent in April, down from the previous month, signaling growing concern about economic conditions. At the same time, nearly 60 percent of consumers reported noticing higher gasoline prices — a sharp jump from March — prompting more households to adjust their budgets.
Farm-Level Takeaway: Fuel costs are shaping food and demand patterns.
Tony St. James, RFD News Markets Specialist
That shift is showing up in behavior. About 36.5 percent of consumers say they plan to drive less, while a growing share report cutting back on grocery spending. Fewer households now say fuel prices have no impact on their spending, highlighting how energy costs are influencing day-to-day decisions.
Despite that pressure, demand has not collapsed. Spending plans remain relatively steady, with stronger interest in housing, vehicles, and home improvements offsetting softer travel demand.
Strong blending demand continues to support ethanol use even as production and exports fluctuate.
January 30, 2026 07:00 AM
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UT Extension also offers tips to help consumers stretch their grocery budgets, including meal planning, sticking to a shopping list, and choosing store or generic brands.
January 29, 2026 01:13 PM
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Early indications suggest the U.S. cattle industry may be nearing the end of its liquidation phase. Oklahoma State University livestock economist Dr. Derrell Peel says the industry could be at or near the cyclical low.
January 29, 2026 12:44 PM
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Beef x Dairy cattle with strong genetics and documentation are earning prices comparable to native feeders.
January 29, 2026 08:00 AM
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Strong White House backing supports ethanol demand, but timing now hinges on Congress resolving procedural — at the same time as they push toward a spending bill to avert another federal government shutdown.
January 28, 2026 11:35 AM
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Mixed product pricing and rising milk supplies suggest margin management will remain critical as 2026 unfolds.
January 28, 2026 06:00 AM
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