Rural Small Business Confidence Improves Heading into 2026

Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, Tenn. (RFD NEWS) — Small business confidence finished 2025 on firmer ground, offering cautious optimism for rural communities and farm-dependent economies entering 2026. The National Federation of Independent Businesses (NFIB) reports its Small Business Optimism Index rose in December, remaining above its long-term average as uncertainty eased to its lowest level since mid-2024.

Improved expectations for business conditions drove much of the gain. That matters for rural lenders, ag retailers, equipment dealers, and Main Street businesses whose revenues rise and fall with farm income. Lower uncertainty suggests owners are beginning to plan beyond short-term survival and toward stabilization.

Taxes emerged as the top concern among small businesses, a particularly sensitive issue in rural America where land values, equipment investments, and property tax exposure are significant. Inflation worries eased slightly, and fewer businesses reported plans to raise prices, suggesting some relief on the input-cost side.

Labor availability remains a persistent challenge. Roughly one-third of owners reported unfilled job openings, reflecting ongoing workforce shortages in rural areas. Even so, capital spending improved, with more businesses investing in equipment and vehicles—a positive signal for ag service providers and machinery markets.

While challenges remain, NFIB economists note growing confidence that conditions in 2026 may improve modestly compared with the volatility of recent years.

Farm-Level Takeaway: Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
Farm legal and taxation expert Roger McEowen briefly discusses a range of topics related to farm-related taxes, estate planning, and farm transitions.
Recurring (and recent) tax and legal issues impacting farmers and ranchers – it’s the topic of today’s Firm to Farm blog post by farm legal and tax expert Roger McEowen with the Washburn School of Law.
Farm legal and taxation expert Roger McEowen discusses tariffs’ impacts on agriculture, deferred payment contracts, tax easement issues, and the rise in warrantless searches on farms and ranches.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Secretary Rollins’ plan targets high costs, labor challenges, and export growth, delivering relief at home while building markets abroad.
Transportation challenges are mounting as droughts lower Mississippi River levels and push freight rates higher.
Waiting could risk leaving next year’s crop unprotected.
Rising cow numbers and higher yields are boosting milk supplies, which may keep pressure on prices and farm margins into the fall.
U.S. soybean farmers are growing increasingly frustrated by Argentina’s gains in Chinese grain contracts and Trump’s pledge of economic support for the South American ally.
The USDA is moving to close the farm trade gap through promotion, missions, and stronger export financing.