#StillFarming: Why Farmers Keep Planting Despite Negative Return Projections

Farmers display a unique optimism — planting with the expectation that weather, basis, and prices will improve by harvest — asserting that the profession is an identity, not just a job.

NASHVILLE, Tenn. (RFD-TV) — Low prices and high costs do not make idling a real option for most farm and ranch operations, argues Dr. Joe Outlaw of Texas A&M’s Agricultural & Food Policy Center in an interview with Southern Ag Today.

So, “If Crop Returns are so Bad, Why Do Farmers Keep Planting?”

Shutting down guarantees zero cash flow to service debt, payroll, and family living, while ceding global market share to competitors who would quickly ramp up output.

Switching crops is not a simple fix either: many crops now pencil similarly thin or negative, multiyear rotations protect soil health and weed control, and equipment and storage are often crop-specific.

Outlaw adds that farmers are uniquely optimistic—planting with the expectation that weather, basis, and prices can improve by harvest—and that the profession is an identity, not just a job.

The upshot: producers keep planting to preserve business continuity, agronomic systems, and future market position, even when spreadsheets look grim. That’s also why Congress and administrations have long supported agriculture when risks beyond farmers’ control overwhelm margins.

Farm-Level Takeaway: Planting sustains cash flow, rotations, and market share—even in lean years.
Tony St. James, RFD-TV Markets Expert
Related Stories
The USDA Agricultural Outlook Forum highlights modest price support from tighter supplies across cotton, grains, dairy, livestock, and sugar into 2026.
Farm Bureau Economist Faith Parum discusses the latest Farm Bill proposal and the path ahead for Congress and U.S. agriculture.
President Donald Trump signed an executive order this week to accelerate domestic production of phosphorus and glyphosate, signaling that farm input availability is now treated as a national security risk.
A weaker dollar supports export demand and may strengthen crop prices.
Smaller supplies could support cotton prices despite weak demand.
Biofuel and corn producers await proposal as Renewable Fuels Association pushes for expanded ethanol access.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Watch China’s demand signals for export direction.
Shaun Haney joined RFD News to discuss the potential impact of the Trump-Xi summit uncertainty, ongoing agricultural trade talks, and why geopolitical developments could carry important implications for farmers and global commodity markets.
Kansas State University agricultural economist Dr. Gregg Ibendahl discusses rising diesel prices, the influence of global oil markets, and the potential impact on farmers heading into the spring planting season.
Lower production is tightening honey supplies across markets.
Debt pressures could reshape farm policy and credit.
Rising protein demand supports long-term trade in feed and meat.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.