Sweet Potatoes Anchor Southern Production and Holiday Demand

Strong demand supports sweet potatoes, but grading challenges and rising costs weigh on returns for Southeastern growers.

sweet potatoes_adobe stock.png

Adobe Stock

NASHVILLE, Tenn. (RFD-TV)Sweet potatoes remain one of the South’s most recognizable specialty crops, and they hold a prominent place on holiday tables across the United States. For U.S. producers, the crop represents both cultural heritage and an increasingly important revenue stream, driven by steady domestic consumption and expanding export markets.

According to Josh Maples with Mississippi State University, national sweet potato acreage topped 150,000 acres in 2024, with North Carolina planting 87,000 acres — 58 percent of U.S. acreage — and Mississippi following at 32,000 acres. California added another 18,000. Production in Mississippi is concentrated around Vardaman, while eastern counties anchor North Carolina’s supply chain. Louisiana, once a major producer, has declined sharply due to high costs, pest pressure, and an aging grower base.

Marketing remains a core challenge. Premium U.S. No. 1 roots capture the best prices, while canners and jumbos bring lower returns. This year, Mississippi growers faced higher shares of small roots, tightening margins.

Export growth offers a bright spot: shipments rose from 3 percent of total use in 2000 to 21 percent by 2022, with Canada, the U.K., and the Netherlands leading demand.

Looking ahead, producers remain focused on quality grades, marketing opportunities, and input cost management, which continue to shape the crop’s profitability.

Farm-Level Takeaway: Strong demand supports sweet potatoes, but grading challenges and rising costs weigh on returns for Southeastern growers.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Recognizing phosphorus and potash as critical minerals underscores their importance in crop production and food security, providing producers with an added layer of risk protection.
Pork producers should prioritize health and productivity gains, hedge feed and hogs selectively, and watch Brazil’s export pace and China’s sow policy for price signals.
For tight margins, contract grazing leverages existing acres into new income streams and spreads risk. Here are some tips for row crop farmers looking to diversify.
It started as a simple service project for 4-H — collect some shoes, help a few people. But for Franklin Parish High School senior Eli Rogers, it has turned into something much bigger.
Texas Cattle Feeders Association Chairman Robby Kirkland explains how the ongoing U.S.-Mexico border closure impacts feed yards that rely on Mexican cattle due to the New World Screwworm.
While the U.S.-China framework for soybean trade is in place, Ohio farmer Chris Gibbs tells us he will believe it when he sees it.
Global nitrogen and phosphate prices remain high despite improved supply fundamentals, with limited Chinese exports and stronger fall applications tightening availability.
Record output, larger stocks, and softer exports point to a well-supplied domestic ethanol market as harvest progresses.
The Court may limit emergency tariff powers, complicating a key bargaining tool; ag could see shifts in input costs and export dynamics as China, Brazil, and India talks evolve.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.
A court decision that overturns Enlist labels would remove two major herbicides from use and reshape EPA’s future mitigation policies for other pesticides.
Rural businesses report softer sales, tougher hiring, and restrained investment — a backdrop that can pinch farm support capacity even if posted prices cool.
Friday’s release will be the first WASDE report in about two months, and early estimates indicate a corn surplus is still on the way.
Tyson expects another year of beef-segment losses due to tight cattle supplies, even as chicken, pork, and prepared foods strengthen overall margins.
Export strength is concentrated in corn and wheat, while soybeans and sorghum lag, keeping basis and logistics dynamics highly commodity-specific into late fall.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.