DES MOINES, IOWA (RFD NEWS) — Efforts are underway to reposition pork for a new generation with the “Taste What Pork Can Do” campaign. The initiative is focused on meeting consumer needs rather than highlighting industry features, aiming to drive long-term demand.
Jose de Jesus, with the National Pork Board, joined us on Wednesday’s Market Day Report to discuss the campaign and its goals.
In his interview with RFD NEWS, de Jesus provided background on the consumer brand campaign, noting its focus on younger generations, including Gen Z and Gen Y. He explained how the supply chain is involved and detailed the campaign’s launch timeline as well as the feedback received to date.
De Jesus also highlighted the priorities for the campaign in 2026 and discussed efforts to sustain demand for pork well into the future.
LEARN MORE AND SEARCH PORK RECIPES: www.pork.org/taste-what-pork-can-do
Brandy Carroll with the Arkansas Farm Bureau shares an update on planting conditions and what producers are facing this season.
April 10, 2026 02:40 PM
·
RealAg Radio host Shaun Haney explains shifting global trade dynamics and what they could mean for agriculture and energy markets.
April 10, 2026 02:27 PM
·
Aris Georgiadis with Dairy Management Inc. joined us to discuss the “Dairy Does More” campaign and how it is working to boost demand for dairy.
April 10, 2026 02:10 PM
·
Farmer John Jenkinson shares the latest on planting conditions in Kansas and what producers are facing this season.
April 10, 2026 12:48 PM
·
Farm Bureau economist Danny Munch discusses the USDA’s request for feedback on data and research, how such requests work, and what farmers should know about submitting comments before the Thursday, April 9 deadline.
April 09, 2026 03:39 PM
·
Georgia Ag Commissioner Tyler Harper explains the growing threat of invasive hornets in his state and what Southeastern growers should watch for this spring.
April 09, 2026 02:54 PM
·
