Texas Tech Investment Targets Higher-Value Agricultural Food Markets

Planned facilities will focus on food safety and product development.

LUBBOCK, Texas (RFD-TV) — Texas Tech University is developing new food research facilities designed to help agricultural products capture more value beyond the farm gate.

Texas Tech agricultural economist Darren Hudson says planned food innovation and safety facilities will include research laboratories, test kitchens and work involving food processing, packaging, safety and product development.

The effort is supported in part through USDA’s Research Facilities Act Program. Hudson says agricultural research infrastructure nationwide has lagged investment needs for decades, creating demand for modern facilities capable of supporting new technologies and products.

West Texas agriculture could be a major beneficiary. Research is expected to include meat, dairy, sorghum, wheat and other regional products, with an emphasis on improving food quality, safety and market opportunities.

Hudson says creating new products and solving consumer needs can increase value throughout the supply chain while strengthening domestic and international competitiveness.

Farm-Level Takeaway: New food research and product development could help West Texas producers capture more value from commodities after they leave the farm.
Tony St. James, RFD-TV Markets Specialist

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

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