The agricultural legacy of Idaho’s Owyhee Produce extends from post-WWII roots to present-day triumph

Cultivating a legacy from post-war beginnings, Owyhee Produce is a family-driven agricultural triumph, growing from humble roots to a top-tier, mid-range producer and feeding 38 million people annually.

Along the Idaho-Oregon border, lies a sprawling expanse of 4,000 fertile acres of land tellomg the story of Owyhee Produce. This third-generation family farm intertwines tradition and innovation, cultivating not just crops but a shared future.

Owen Froerer, a visionary World War II veteran, founded Owyhee Produce in 1954 with some rented land and equipment, and a dream of the future. The operation has since flourished from its modest origins into a mid-range onion producer, standing proudly among the nation’s Top 10 onion growers, feeding approximately 38 million people each year.

Even back then, Froerer’s vision extended beyond farming — he aimed to unite his family and cultivate a legacy that transcends seasons. Today, this vision is carried on in the company’s current CEO, Froerer’s grandson Shay.

Known as “Shay the Farm Kid” on social media, he spearheads the company’s “Farming 101" series. Shay’s role in sales and marketing intertwines with the contemporary touch brought by Bailey, his daughter (and Owen’s great granddaughter). Together with Robin, Owen’s daughter and Chief Operating Officer, they form a dynamic trio steering Owyhee Produce towards excellence.

As a multi-generational family enterprise, Owyhee Produce nurtures a perennial legacy that blossoms each and every season. From asparagus to watermelon, this vertically integrated farming operation has marked its presence not only in major grocery stores but also in the hearts of those who appreciate the journey from post-war roots to the thriving, interconnected farm it is today.

Story via Idaho Preferred and the state’s Department of Agriculture.
Credit: Guy Hand Productions

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