LUBBOCK, TEXAS (RFD NEWS) — U.S. meat sales reached a record $112 billion in 2025 as strong consumer demand, younger shoppers, and shifting meal trends supported continued growth across protein markets.
The annual Power of Meat report from the Meat Institute and FMI—The Food Industry Association shows volume rose 2 percent year over year, with Millennials and Gen Z accounting for 67 percent of unit growth. More than 98 percent of U.S. households purchased meat, and nearly half of shoppers said they are preparing more meals with meat or poultry.
Consumer habits continue to favor animal protein. Shoppers prepare about 5 dinners at home on average each week, with roughly 90 percent of them including meat or poultry. Younger consumers are also shaping demand trends through social media and artificial intelligence tools for meal planning, reinforcing retail focus on both convenience and premium offerings.
Health perceptions remain supportive, with 77 percent of shoppers viewing meat and poultry as part of a healthy diet — up sharply since 2020. Analysts note that protein demand, affordability, and flexibility continue to drive retail performance across fresh meat categories.
READ MORE: The Power of Meat 2025 Report
Corey Rosenbusch with The Fertilizer Institute joined us to discuss supply chain disruptions and what farmers should watch as global tensions impact fertilizer markets.
