The State of Steak: Cargill Report Says Consistency Drives Diner Loyalty on Beef

Reliable, clearly graded middle meats still anchor demand; programs that deliver consistent eating quality and simple, confidence-building menus capture more repeat visits—and more value—back through the beef chain.

MINNEAPOLIS, MN – Steak still signals quality and celebration, but Cargill’s first “State of Steak – Foodservice Edition” says restaurants win loyalty by nailing the basics: doneness, tenderness, presentation, and clear menu cues.

The report finds that one in four steak customers left unhappy with their last restaurant steak—most often due to inconsistent cooking or cuts—at a time when past experiences are the top driver of where guests dine.

Guests gravitate to the “Big Four” cutsribeye, sirloin, filet, New York strip—and increasingly expect visible grading, flexible portion sizes, and straightforward language that makes ordering easy and exciting.

Cargill urges operators to tighten both back- and front-of-house execution: train servers to guide customers on cut and doneness choices, empower kitchens to meet specifications consistently, highlight quality signals (e.g., USDA grade, “no artificial ingredients”), and pair steaks with promotions that tap into celebration and comfort.

Farm-Level Takeaway: Reliable, clearly graded middle meats still anchor demand; programs that deliver consistent eating quality and simple, confidence-building menus capture more repeat visits—and more value—back through the beef chain.
Related Stories
Lewis Williamson with HTS Commodities joined RFD-TV’s Market Day Report to share insight into what’s happening on the ground and in the markets.
Even in this strong market, some beef producers are leaving money on the table by not following proven marketing practices.
New U.S. fees on Chinese-owned and built ships took effect overnight, marking the latest escalation in maritime trade tensions between Washington and Beijing.
President Trump is expected to press Argentina to take a tougher stance on China in exchange for political and economic support.
Better yield measurement means fairer grids, more precise breeding targets, and more dollars for truly efficient cattle.
Escalating U.S.–China tensions threaten soybean demand as farm finances are stretched further.
Expect a steady corn grind and selective basis strength where exports and local blending stay active.
Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.
CoBank Lead Grains Economist Tanner Ehmke joins us to share insight and concerns over current grain storage capacity as export demand lags.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Retail competition and improved supplies are helping offset food inflation, pushing Thanksgiving meal costs modestly lower despite higher prices for beef, eggs, and dairy.
While agriculture doesn’t predict every recession, the sector’s long history of turning down before the broader economy
The ACRE Act modestly reduces farmland borrowing costs now, with more savings possible once federal guidance clarifies which loans qualify.
ARC-CO delivers the bulk of 2024 support, offering key margin relief as producers manage tight operating conditions.
Higher menu prices and tax-free tips are reshaping restaurant economics, sharply lifting server take-home pay even as diners face higher out-the-door costs.
USDA’s steady yields and heavy global stocks keep grains range-bound unless demand firms or South American weather becomes a real threat.
Rural Lifestyle & Entertainment Shows
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
This hour-long show explores the trains and locomotives that aided the growth of travel, further settlement, and the development of a variety of American industries and agricultural ventures.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD-TV! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles produced on location at music festivals from around the country.